How to hardwire innovation into your organization's DNA -Ben Bensaou episode artwork

EPISODE · Apr 10, 2024 · 47 MIN

How to hardwire innovation into your organization's DNA -Ben Bensaou

from Tech Marketing Trends · host Jakob Löwenbrand

Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author. Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate. In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He shares his discovery that innovation is not just about major disruption but also systematic and continuous innovation. Ben challenges the notion that all innovation is accomplished by some prodigy within the team or a genius leader: Innovation is everybody’s business - every member of an organization can contribute!  Ben also talks about the influence of middle management in innovation and how roles and tasks need to be clearly defined with embedded processes for innovation to succeed. Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/ben-m-bensaou Visit his website: https://benbensaou.com

Episode metadata supplied by the publisher feed · Published Apr 10, 2024

Embed this episode

Ready to play

How to hardwire innovation into your organization's DNA -Ben Bensaou

0:00 47:29

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

Frequently Asked Questions

How long is this episode of Tech Marketing Trends?

This episode is 47 minutes long.

When was this Tech Marketing Trends episode published?

This episode was published on April 10, 2024.

Can I download this Tech Marketing Trends episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!