How to have a successful launch using the foundations of marketing with Emily Hirsh

Today’s episode of the podcast is an interview with Emily Hirsh. Emily is a leading Digital Marketing Strategist and CEO & founder of Hirsh Marketing, one of the largest and fastest growing digital marketing companies in the world. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process. We talk all about the foundations of marketing, how to have a successful launch and that we actually can’t do it all so it’s ok to ask for help! KEY TAKEAWAYS COVERED IN THE PODCAST Always focus on the value you deliver – if you are delivering a really great service, people will talk about it and organically grow your business.Make it a priority to give attention to the service you are delivering.True marketing comes from refinement, optimising and learning.The foundations of marketing - messaging, strategy and overall offer.The core of your marketing is messaging – your understanding of your ideal customer in a deep and emotional way. This drives all your marketing.Then you need to look at how you communicate your offer and what you sell.You can’t build anything on a bad foundation!In order to have a successful launch, you need to have a warm audience BEFORE you go into launching.You need to grow your email list prior to launching who are interested and trust you.If you are just getting started – understand your ideal customer and create value adding content.The success of your launch is in what happens before and after your launch.People don’t buy on their first contact with you! You have to build their trust.It takes 7-10 touchpoints before someone may choose to buy with you so you have to create them.Try and do something every single month to grow your warm audience list.Be realistic with your goals – we are all at different stages in our businesses.You have to build it up slowly – it doesn’t happen overnight.Success is created from the foundations.We need to make sure our content is entertaining to our target audience.It’s not enough to just have an image with some copy for an ad anymore – there needs to be something more interactive, engaging and creative.Content is driving everything – it’s how we get attention on everything we do!You have to stand out with your content.Create a way for people to gain trust and connection from you and your brand.Offer a higher level of connection through dms, chat boxes, Q&As, lives.You can’t have a perfect balance all the time – but you can create your definition of this.You can only do as much as your season of life allows! It won’t be forever.People may not actually be “doing it all” – they probably have help! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Having a successful launch is down to what happens before and after the actual launch. You can’t just decide to launch in 3 weeks’ time and expect it to be an instant success. HIGHLIGHTS YOU SIMPLY CAN’T MISS Emily’s journey so far and how she got to where she is now!How to have a successful launchWhat if you don’t have a huge audience or team?What is working right now when it comes to contentWork/life balance CHECK EMILY OUT: WebsiteInstagramFacebook RESOURCES MENTIONED 90 Day ProgrammeCreating Success Book TRANSCRIPT Teresa: Hello, and welcome to today's episode of the podcast. Now, before we get going, I need to tell you that my dog is around and is being a royal pain in the backside.Teresa: He's just not settling today. He's been from a walk. I don't know what's wrong with him. So if I shut my office door, he is going to bang on the door to let him in. So I'm just letting him roam. And I apologize if you hear little tappy dog feet as I am doing this, but this is the reality of working from home. Isn't it?Teresa: So today we've got an interview. As I said, last week, it was meant to be last week. And then I changed things up because of the new podcast name. If you haven't listened to last week's episode, then please do go and take a listen. Because it's really, really, um, I think it's really important episode had lots of great feedback from it.Teresa: So I'd really appreciate if you haven't listened to that, you go back and listen to episode 227. Couple of things to mention before I talk about today's interview. The first thing is that I mentioned a few weeks back that the 90 day program that I run the one-to-one program, the only way you can work one-to-one with me, the price is going up.Teresa: And as you listen to this podcast, as it comes up on the Monday, the price literally goes up on Friday and it goes up by quite a considerable amount. So if you've ever thought about doing the 90 day program with me, Then now it's probably the time that you want to jump in. Also, I think I have one, maybe two places left.Teresa: I could squeeze another one in, I don't take many people purely because obviously it's one-to-one and it takes a lot of work. So just that I'd mentioned that again, before the price goes up, I'd hate for you not to know that the price is going up. And then the other thing I need to mention, which is quite exciting.Teresa: Because of everything else that's been going on the brand, the podcast changed, the club change, everything. I haven't mentioned it, which seems really stupid, but basically I've been asked to co-author a book. So I am an author of a book alongside, I think it's 12 other averse altogether. And we've all written a chapter each and it's called creating success.Teresa: And it's basically how us as entrepreneurs have created our own success. And how that means, and what that looks like. It was, I really loved doing it actually. Really love telling my story. I really loved sort of sharing how I got to where I was and what I think success means and how I look at success. I know the other stories are absolutely brilliant in that as well.Teresa: And it's currently very cheap because we it's a digital copy only. The pay or the hardback well, the actual physical book the paperback no idea. Is coming out in a few weeks after the book is released, but basically the book was released on Friday as you listened to this on Monday and it's 99 P or 99 cents. And all profits are going to save the children fund. So it's completely for charity. We're not taking any money out of the book at all. And yeah, it's ACE. I'm really proud and excited. There's the dog I told you, it'd be in my dream. I'm really proud and excited about it. And yeah, I would love you to go and take a look and give it a read.Teresa: If you fancy it, I'd love to know what you think. You know, and I think this is maybe my first little toe in the water as to whether I actually think I could manage to write a whole book. And I writing a chapter is hard enough. I'm not going to lie. So writing an entire book it's a whole another matter, but, but yeah, I'm really excited.Teresa: So I will make sure it's linked up into the show notes. Keep an eye on my social. We've been posting about it since Friday. So yeah. Go and check that out. Anyway, onto today's interview. I feel like this has been one I've been holding back from you because I've been threatening it for so long. So I apologize about that, but I have got the lovely Emily Hirsh on the podcast today.Teresa: Now let me read you Emily's bio. So she's a leading Digital Marketing Strategist and the CEO and founder of Hirsh Marketing. One of the largest and fastest growing digital marketing companies in the world. Emily and her team worked with experts with top-level influencers and game changing entrepreneurs to grow their businesses and generate massive revenue in a revolutionary Hirsh process.Teresa: Now you wait until you hear some of the people that they have, like helped and managed and all of that stuff like to say, it's a namedrop. It's unbelievable. Basically in 2012, Emily and her husband, a master kettlebell trainer, that's a new one to me, but as you know, I'm not a big gym fan. Uh, started an online fitness business together.Teresa: By default he was the content creator and Emily was everything else. She managed social media, customer services, landing page, graphics, outreach, sales funnel, marketing, Emily soon discovered that digital marketing was her power zone and business group quickly grow into thousands and basically she fell in love with it and loved it.Teresa: So since then Emily's built a team of 25 top level strategists and ads managers, copywriters, graphic designers, and marketers to generate hundreds of thousands of ROI for her clients every month, they've managed over $26 million ad spend and generated over $107 million in revenue for their