How To Have An Incredible Launch With Small Numbers with Mary Hyatt

KEY TAKEAWAYS COVERED IN THE PODCASTIt’s important to remember that you can’t heal your own sick mind with your own sick mind. Sometimes an outside perspective, such as a coach, is all you need.Remember, you are exactly where you need to be.If you’re working with a coach, you need to be as open and honest as you can be. It’s not going to be an easy process so you need to feel happy with who you’re working with.There is a myth that if you have more followers, you’re going to sell more products and make more profit. At the end of the day it doesn’t matter about the numbers, it matters who is opening your email and buying into your products and services.A great way to forget about the numbers is to forget about your ego. You don’t need to brag about the numbers you have to others in the industry, you need to focus on the people you are directly affecting.If you’re better connected to your customers and clients, you can offer higher ticket items.Remember, a sale never happens outside of a conversation. You need to think about who would benefit from your products and services and talk to them.People want you to be human.Ensure you’re giving your followers value and that they trust you.You don’t need a big successful launch like everyone around you.100 devoted fans is better than 1,000 unengaged followers.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Love the people that are already supporting you. Nurturing the people that are in your DMs, commenting on your photos and replying to your emails is the best possible way to ensure a successful launch.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mary Hyatt – 07:12How Coaching Can Benefit You – 13:44Launching A Product with Small Numbers – 20:50Nurturing Your Small Numbers – 25:00Getting Personal – 39:45Forgetting About the Numbers – 50:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMary Hyatt CoachingMary Hyatt InstagramMary Hyatt FacebookTranscript below Hello and welcome to this week's episode of the podcast. I hope you're well, and I hope you came back after last week's slightly crazy episode. I apologise. I'm on form, now, she says. Let's see. Anyway, I can't mess up too much, because it's an interview, and it's already been recorded, so hopefully it should be fine.This week I am interviewing the super lovely, and my very dear friend, Mary Hyatt. I've known Mary now for a couple of years, and I want to explain to you, although I'm a wee bit embarrassed, to tell you how on earth I met Mary, and how I started working with her, and then how we became good friends.Basically, trying to think of where it started. Okay. Some time back, a few years back, I decided that I'd seen lots of different coaches, and I'd started to discover what coaching was about. I was thinking to myself that maybe this is what I needed, because I was one of those people, well, I know what to do. I know how to launch things, and market things, and I know how to put together memberships and courses, and all that sort of thing, and I had done it with loads of clients. I couldn't work out why I wasn't doing it for myself, and what was stopping me.The thing that was also getting frustrating was, sometimes even though I knew what to do, I'd get to my desk, and I wouldn't do it. Or I would not feel motivated to do it. I just knew that I needed some kind of help, but it wasn't necessarily help in how to do things, because I knew that. I started looking in the coaching, and thinking about it, and I have to say my experience, which I do mention on the interview, but my experience of coaches tended to be more your traditional business coach, or business consultant.When I first started my business I used to do networking. Obviously when I started that, all the coaches and all the consultants that could help you with your business were, well, in all honesty, middle aged men, and people that I didn't feel that I could relate to. Very corporate type people, and I just wasn't keen on the idea of someone coaching me like that. Anyway, this one day, I'm sat in San Diego. I'm at Social Media Marketing World, and I'm having a bit of a funny ... not episode, but like, I've talked before about I get overwhelmed at events. I had done Trafficking Conversion, and then straight into Social Media Marketing World.It was really early in the morning, because I tend to get up quite early and do some work before my day starts, and I'm sat at my computer. It's 4AM, and my husband's staying, he's with me, he's asleep in bed, and I've got my headphones in, and I'm listening to a podcast while doing a few sort of emails, and a few things. I'm listening to Amy Porterfield. As you know, and I've talked before, Amy is one of those people that I aspire to be like. She's really a mentor to me, where that's the type of life and person and business that I would like for my own.So anyway, I'm sat there listening to Amy, and Amy happens to mention that she's got a coach. She talks about her coach, and then she says her coach's name, and she says the name Mary Hyatt, and also mentions that Mary is Michael Hyatt's daughter. If you don't know Michael Hyatt, he's a New York bestseller, very successful businessman, and Mary's his daughter. She was saying how all the Hyatts are amazing, and it sounds like an advert for them, but anyway, I was interested as to the fact that she had mentioned Mary, and Mary was a coach.I went online, and I had a look at Mary's website, and I have to say, it spoke so much to my heart. It was like literally everything that I needed was right there in it. It didn't really talk about doing business stuff, or strategy, or whatever. It talked about being more fulfilled, or being more inline with the life that you want. The more softer side, if you like, of coaching, and personal, rather than necessarily straight-up business. Anyway, I decided to message Mary. There was a form on her site that you had to complete, and there was a finance ... I'm pretty sure there was a, "You have to hit this level of finance." Luckily for me, I hit it from a dollar's point of view, but not of pounds. I was like, "Well, I'm sure that's fine."So I filled in the form and I sent it over to the website, whatever. And sat there continued working, and it gets to the morning, and I'm getting ready to go to the conference, and Mary emails me back. She says, this is interesting- sorry, that was it. One of the questions on her form was, "What made you do this today?" And I said, "I'm in San Diego, I should be all pumped and excited, and instead I'm overwhelmed, and I'm lost, and a bit like a rabbit in headlights." She emailed me saying, "You'll never guess what. I'm in San Diego." Mary lives in Nashville, so obviously quite a bit from San Diego. She'd come over to see some clients, and she was in San Diego, and I was in San Diego, like the weirdest, most serendipitous, is that, I've said that right haven't I? Moment ever.She said, "Do you want to meet for lunch and have a chat about it?" Anyway, absolutely blown away by the fact that she was in San Diego. Met her for lunch, and I guess, as you would say, the rest is history. I worked with Mary, and Mary and I then became really great friends, and we've just spent some time out in Nashville with her, about a week with her, and we just had a scream. It was brilliant. I loved it.Mary is one of those people that is so smart, and has such a good way of dealing with things, that I just wanted her on the podcast, because I wanted you to hear some of the things she had to say. Because quite honestly, from my point of view, Mary has changed the way I think about me and my business. If I can say anything for coaching, honestly, for me, it worked wonders. I'm not going to say it does for everybody, but for me it was exactly what I needed at the time, I needed it. Mary did an amazing job.Anyway, I've bought her on, and she's going to talk a bit about that, but she's also going to talk about launching when you don't have a massive list. Mary, at the time of recording this, had just gone through a launch where it was very small and private, and personal, and authentic. I wanted Mary to talk about her strategy with that as well, because I know that this is a big thing that lots of my audience talk about, the fact that they haven't got massive lists, and how can they launch if they haven't got a massive list, and blah, blah, blah. I wanted us to talk about this, because I knew she had done a good job.There is so much value packed into this episode. I hope you're going to enjoy it, so I won't take up anymore time. Here's Mary. Introducing Mary Hyatt It gives me the greatest pleasure to welcome my very dear friend, Mary Hyatt, to the podcast. Welcome, Mary.Oh my gosh. This is exciting and super fun.And a little bit weird, because this is the first time I've ever interviewed someone face to face. And we literally are face to face.I feel like this is actually going to be awesome, because we're just going to have a conversation.Exactly. We're here in Nashville, which is awesome. I'm over here, Mary lives here, so this is a perfect opportunity to do a podcast interview and have a chat, because I've wanted Mary on the podcast for a long time. If you haven't heard of Mary, Mary, tell my audience who you are, and how you got to do what you're doing now.Yeah. I am a Life and Mindset Coach. What I focus on with my clients, I work primarily with female entrepreneurs, but what I love helping women do is to begin to find their voice, and embark on a...