EPISODE · Nov 17, 2025 · 50 MIN
How to Hire, Fire and Lead Your Team as a Small Business Owner
from Your Girl: The High Ticket Coach Podcast: Scale Your Business, Marketing & High Ticket Sales · host Anastasia Marie
Today we are talking about how to hire, how to fire, and how to lead so you can actually scale like a CEO instead of doing everything yourself. We have on my client and founder of the skincare brand Silkenn, Ericka Nicole.We break down:Why self-awareness is the foundation of smart hiring.Erica “hire fast, fire faster” rule and how 30/60/90 day trials protect both you and the hire.Exactly how she fires people respectfully—whether it’s missed KPIs or a culture misfit.The mindset shift from “we’re a family” to “we’re a team playing to win.”How to be a leader who actually listens, gives feedback clearly, and sets people up to win.This episode is packed with real talk on leadership, hiring a team, firing with integrity, emotional intelligence, and building a culture that actually supports your coaching business growth. Perfect for business coaches ready to step into true CEO energy.Connect with ErickaEricka Nicole Founder of Silkenn – a pollution protection skincare brand rooted in microbiome science for city girls and anyone dealing with smog, pollution, and inflamed skin. 🎧 Host of Boss Babe Reset – a podcast for high-achieving women who want to build big without burning out.Follow Ericka on Instagram: @theerickanicoleListen to Boss Babe Reset on Apple Podcasts + SpotifyFollow Silkenn on all platforms: @silkennLearn about investing in Silkenn: wefunder.com/silkennGrab your spot at my next Networking Speed Date, Sign up HERE 🍸✨ Work with me: www.yourgirlmedia.com Follow on Instagram: @yourgirlmediaWant a Podcast Strategy Sesh to brainstorm your podcast? DM me at @yourgirlmedia Join the conversation: DM me your biggest biz question or what topic you want next on the pod!
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Today we are talking about how to hire, how to fire, and how to lead so you can actually scale like a CEO instead of doing everything yourself. We have on my client and founder of the skincare brand Silkenn, Ericka Nicole. We break down: Why self-awareness is the foundation of smart hiring.Erica “hire fast, fire faster” rule and how 30/60/90 day trials protect both you and the hire.Exactly how she fires people respectfully—whether it’s missed KPIs or a culture misfit.The mindset shift from “w...
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How to Hire, Fire and Lead Your Team as a Small Business Owner
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