How to increase email marketing sales with Sarah Marie Anderson

Today’s episode of the podcast is an interview with Sarah Marie Anderson who is an email strategist and copywriter who helps entrepreneurs create lasting relationships with email subscribers through engaging welcome sequences. We talk all about email onboarding processes and how to do them, the types of emails you can send and when, the Fibonacci sequence, the mistakes people make when onboarding and how to sell to your list and what to do when they are not buying! KEY TAKEAWAYS COVERED IN THE PODCAST Onboarding is a sequence of emails you send to a new person who joins your list – this often walks them through what you do and what you offer creating connection and engaging them.Onboarding can also give you an opportunity to get to know your audience more.Welcome sequences should be around 5-8 emails.When delivering a freebie – make sure you tell them how to get it and then set expectations for the next email.End your email with a teaser as to what is coming next – this will get them prepared for your next email and want to open it!Subsequent emails in your welcome sequence – intro email to you and your business (your story and your why), give value such as blog posts, podcast episodes, freebies etc, talk about your offer so they can understand how you can help them and how they can buy it.Ideally you should wait until subscribers have finished your welcome sequence before sending your main newsletters.If someone opts into multiple lead magnets at once – try to get all your welcome sequences to feed into one sequence after the freebie has been delivered.Don’t overwhelm your subscribers with too much information at once! Try to separate things out into multiple emails instead.How to use the Fibonacci Sequence for emailsDon’t come on too strong when your subscribers have just met you – keep selling soft and explain more about what you do and how you help instead.Look at your email stats often – Are people opening them? Are they clicking your links?Go back and review the emails that have had higher stats – what did you do differently?Try sending a round up email with various links they can click.Do some research and get to know your subscribers more – give them a tag when they click so you can personalise more.Re-engagement email – click here if you are here still around!Ask questions in your subject lines.Two magic words to use in subject lines – “That” and “You” THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t sell too much too soon – your email subscribers need warming up! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Sarah Marie 05:15Onboarding your email subscribers 9:03Onboarding mistakes that turn your subscribers off 22:36How often should you email your list? 29:06What to do if your email subscribers are not buying 32:20How to increase email engagement 36:37Writing a successful subject line 41:34 CHECK SARAH MARIE OUT: WebsiteInstagramFacebook RESOURCES MENTIONED 2022 half day planning and goal setting session Transcript: Hello and really warm welcome to this week's episode of the podcast. How are things? So this week I have a really, really good interview for you. In fact, I've done loads of batching of interviews.There are some absolute gold coming up. Like I've been finding some amazing people, some different voices, and I'm really excited for you to hear some of the episodes that are coming up so, so much good stuff. But before we get started with the interview, I just want to remind you about my 2022 planning/goal setting/mastermind session that we're doing the workshop that we're doing. Uh, I told you about it last week. It's on December the 8th. It's going to be from 10:30 AM to 2:30 PM UK time. And basically we're going to go through what you did last year as in this year. What year are we on 2021.Also going to look at, uh, what you want to set goal wise for next year. And then I'm going to walk you through a number of planning exercises, which is going to get you really sorted on exactly what you need to do next year in order to try and achieve those goals. It's really important thing to do.It's great to carve that time out. Come and join me and some other amazing business owners. And let's work all this together and get your plan starters that you can go into 2022 feeling so happy and confident in the right mindset to ensure you're set up for success. So come along for that, that's going to be a really, really good session.If you want to find out more and sign up it's teresaheathwareing.com/2022planning okay. So that's that first off. And then next off, I just thought, as we're getting nearer the season of jolly and happy and giving and loving and that sort of stuff, I'd ask nicely if you haven't yet given me a review on your favorite app or iTunes, I would really appreciate it.If you could, if you could go along and give me five lovely stars. Tell everyone what you like about the podcast and share it. That would be absolutely amazing. I would appreciate that. No end. Okay. So today's podcast interview is with Sarah Marie Anderson. She's an email strategist and copywriter who helps entrepreneurs create lasting relationships with email subscribers through engaging welcome sequences.After learning a, after earning, not learning a BA in English writing, Sarah has continued to sharpen her skills and writing for clients all over the world. Since 2015, she has helped hundreds of small business owners create authentic connections with their audiences through email. So, you know, I love talking my emails and this is great because one thing I tell myself and I'm, you know, I'm going to say, it's a story I'm telling myself and it's not true and I'm going to change it is that I don't enjoy writing.So it was really great to chat with Sarah Marie about all things when you're writing emails. So we went through onboarding process. What one was, what you should do, how you should do it, her kind of view in terms of the types of emails you could send and when. She also talked about the Fibonacci sequence and how that fits into sending emails, that was interesting.The mistakes that people make when doing the onboarding. And then really excellently. We looked at how to sell to your list or what to do if they're not buying. And then we finished off with her critiquing some of my subject lines, which I was more than happy with. I kind of volunteered it because I think it's really interesting and it just proves that we all need to kind of think about this things. We need to go back to these things all the time. So it's a great episode loads to take from it. I think you're really going to enjoy it. So without further ado here is Sarah Marie Anderson.Teresa: Okay. I am really looking forward to welcoming to the podcast Sarah Marie Anderson.Teresa: Sarah, how are you doing?Sarah: I am doing so great. I'm really excited to talk to you today Teresa.Teresa: I'm excited because we get to talk emails and you may or may not know this about me, Sarah, but I am obsessed with people building email lists. So I haven't talk about building an email list. I talk constantly about building an email list.Teresa: I speak on stages about building an email list. I, my focus tends to be at the beginning stage. i.e. you need one and how to get one. And what I'm really looking forward to with this episode is we're going to dive a bit more into sending those emails and how that might look and how we can manage some of those.Teresa: But as I always do, I start by asking you to introduce yourself to my audience and just explain how you got to do what you do today.Sarah: Yeah. So I'm really excited to be here. Thank you for having me. My name is Sarah Marie Anderson, as you've already introduced me and I am a copywriter and email marketing strategists.Sarah: So I started originally doing kind of general copywriting and ended up niching down to email because I saw how powerful it was both like for my business personally. And I also just really love writing emails. You know, they're short, they're snappy, you know, compared to like a long sales page that can be like thousands and thousands of words.Sarah: I love doing emails and sequences to where you kind of take that big, long sales message. It could break it out into little chunks that are like fun and easy for someone to digest. Um, I work with a lot of professional service providers, coaches, online course creators, all those kinds of people creating welcome sequences for them to kind of help.Sarah: Get to know, kinda connect with those new subscribers that are join our list, excited to hear from them and helping them, you know, share their message with their new audience.Teresa: I love it. So have you always been in this kind of space? Is...