How to Influence Without Persuading Through Leadership Storytelling With Esther Choy

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Esther Choy has spent over a decade helping leaders turn complex ideas into compelling narratives. Through her work at Leadership Story Lab and with clients like BP, PwC, and United Airlines, she has seen firsthand how the right story can unlock deals, shift perspectives, and accelerate decisions. Her approach is structured, practical, and rooted in real business outcomes. At the core of her methodology is a simple framework, Intriguing beginning, Riveting middle, Satisfying end (IRS). But what makes her work stand out is the shift away from persuasion toward curiosity and facilitation. Instead of pushing ideas, she teaches leaders to uncover stories that resonate with their audience and let those stories do the work. For consulting firm owners, this is directly applicable.Whether it’s winning a proposal, aligning stakeholders, or leading transformation, storytelling becomes a strategic tool, not a soft skill. Esther’s perspective challenges the traditional “expert positioning” model and replaces it with a more effective approach: guide the conversation, and let the story carry the message.**********************************************************Proposed Interview Structure:1. What got you into leadership storytelling, and how did it become the core of your work today?2. What specific problem are you helping your clients solve when it comes to communication and influence, and why does solving this matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you in?4. How do you consistently position and market your expertise in storytelling to attract the right clients, especially now with the release of your new book "Winning Without Persuading", and with recognition like the Peabody Award-winning foreword by Gregory Warner? Sub Question: You’ve built content and a podcast, how do you see podcasting fitting into a consultant’s marketing strategy today?5. Storytelling can feel intangible, how do you sell your work in a way that makes the ROI clear and compelling?6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships? 7. Where do you find yourself most stuck right now as you continue to grow your work in leadership storytelling (if at all)?8. Looking ahead, where do you see the biggest opportunity for leadership storytelling in consulting over the next few years?*********************************************************************Know more about Esther ChoyWebsite Link: https://www.leadershipstorylab.com/Connect with Esther Choy on LinkedInLinkedIn link: https://www.linkedin.com/in/estherchoy/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/