How to Juggle Two Careers On-Camera with Author Allison Bettes | Unknown to Known

Meteorologist to Novelist: Allison Bettes on On-Camera Confidence, Author Branding & ReinventionShe’s best known as a trusted on-air meteorologist — but Allison Bettes is also the author of multiple romance and suspense novels.In this episode of Unknown to Known, host Jamie Maglietta sits down with Allison to talk about on-camera confidence, personal branding, and how to balance two distinct public identities — one in broadcast television and one in fiction writing.Since the pandemic, Allison has written four novels, blending mystery, suspense, and romance. She shares how she intentionally created separate visual brands for her work as a meteorologist and as an author — and why that clarity helped her show up more confidently in both worlds.How Allison transitioned from weather forecasting to fiction writingWhy she didn’t initially see herself as “on-camera confident”The mindset shifts that helped her overcome visibility fearsHow authors and professionals can show up confidently on cameraWhy separating (or clarifying) brands can actually strengthen credibilityThis conversation is especially valuable for authors, creatives, entrepreneurs, and on-air professionals navigating visibility, confidence, and personal branding across platforms.📚 Read Allison’s books🎥 Watch more episodes: https://www.youtube.com/@oncamready🎧 Follow Jamie on Instagram🎙 Recorded with Riverside (Use code OCR15)📩 Want to ask a future guest a question? Email [email protected]:00 – Introduction & personal insights00:51 – Show mission & why visibility matters02:01 – The importance of being on camera05:32 – Meet Allison Bettes10:07 – Allison’s journey into meteorology11:42 – Tips for on-camera confidence17:34 – Balancing passions and public identity22:18 – Writing novels during COVID25:28 – Transitioning into authorship32:35 – Final thoughts & encouragementUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs build confidence on camera and show up with clarity, credibility, and purpose across podcasts, YouTube, social media, and television.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW