How to keep going when life and business gets tough!

In today’s episode of the podcast I talk about when things in your life and business get tough! I give you actionable steps on how to keep going and stay motivated when this does happen. KEY TAKEAWAYS COVERED IN THE PODCAST As a business owner, we have to do everything! It is understandably tiring.There are so many different factors that contribute to how we are feeling about life and business and have an impact.When you put your value into external forces (e.g. amount of customers, money, clients, etc), you then lose control of your own worth and happiness because we can’t guarantee any of those things.You’re worth the money you want to charge and you’re great at what do – just because one person says they don’t want to buy or wants to cancel their membership does not change this.Remember why you started and why you do it! Who are you doing it for?Look back and remind yourself how far you have come already! Sometimes we can forget this.You did that! You are amazing.Find your squad and talk to them! We need people around us who support us and want to see us succeed.You need people in your corner to fight for you, cheerlead you and bring you back up when you’re down!Go back to basics – what is the bare minimum you can do right now to keep going?Keep ticking along, pull it back if you need to and then refocus.When you are your busiest and overwhelmed – this is when you need to step back and look at what is going on.Co-working sessions are great for motivation, accountability and keeps you focused. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… When you don’t feel great and everything seems tough – don’t be annoyed at yourself or feel ashamed. We are human and sometimes we don’t feel like it! HIGHLIGHTS YOU SIMPLY CAN’T MISS What to do when things are not going as well in businessHuman brain vs your chimp brainHow to keep going when things get tough – actionable steps RESOURCES MENTIONED Join the Club! TRANSCRIPT Hello and welcome to this week's episode of the podcast. How's your week been? So we're now way out of January, which is good and nice, and we're into February and fingers crossed things are starting to look up a little bit because I know that quite a lot of you and myself included, struggled in January. I mean it's a pretty rubbish month. Doesn't it? You know, with all the things that are going on in the world, it's not easy. And I'm sat here thinking about what to record for this episode, because I have all the interviews already batched up, but the solos, I kind of try and do it on the fly, which is a terrible idea. I should take my own good advice and make sure I plan my content for the podcast, but I didn't today. So I literally sat here before I hit record thinking about what can I talk about. And actually my kind of lack of inspiration of what I could talk about kind of worked out to be exactly what I should talk about. Because as you know, I work very closely with my members and my members of the executive club, and I know them really, really well. And we have one of the parts of the executive club when you're a member, is that we have a telegram group that we have conversations in. And what's really lovely is it's not just a work thing. It's also a 'Look, I've just done this. Hooray!' Or, 'Oh my God, the kids are driving me insane.' Or 'I went out for a walk this morning.' and it, you know, it sounds like it's really dull but it's not. It's a really good fun, and it's, it's, it's built the relationship of friendship and being in it together, which is lovely. But because we're so close to member, because I'm so close to my members, obviously I know what's happening in their world and their businesses. And one of the things that I've noticed in January is a lot, a lot of people have struggled. And they've struggled for so many different reasons. They've struggled because they maybe haven't got the sales they were hoping for. They've struggled because there was like the whole self-assessment tax thing that they were trying to sort out. They struggled because they can't get the motivation. They've had COVID. Their children had COVID, they've been off school. They've gone back to school. Just generally, it's being tough. And I think, you know, I'm really careful not to talk too much about how hard things are, because I know that sometimes you can be sat there listening going all right. T bring us down, why don't you? And I don't want that at all. But I do want to talk about it because what do you do when things are tough in your business? How do you manage? How do you make sure you keep showing up and doing the work and making money and being positive and being proactive when honestly you'd like to give up. And I know, and I will hold my hand up. There have been a number of times in my business where I'm like, I'm done, I'm not cut out for this anymore. And they, you know, they feed properly, you know, not so long ago that you wouldn't imagine, but sometimes like your brain does some really rubbish things for you and it kind of makes you think certain ways or, you know, one little thing will happen and you suddenly go, 'Well, don't even know why I bothered. I just going to give it up.' So what do you do when that is like that? When that happens, because if we try and ignore that it'll happen. Well, that's just pointless because it's going to happen to all of us at some point. So, and the other reason I wanted to do this episode was I was thinking about. One of the things I talk about when I say what makes a successful business owner and entrepreneur is tenacity, is the fact that they keep showing up. And showing up when no one is listening is one thing showing up when you don't want to feel like it or life has gone awry is another thing. So it could be anything. And I was thinking of all the reasons why you might feel like, 'Do you know what I'm done.' Not necessarily done, I want to give it in, but done I want to hide for a bit or sat at my desk, just looking at my computer. Don't know what on earth I'm doing and who I am type thing. So it could be things like, you know, I think about my business. It could be people leaving the academy. So if people have left the membership for whatever reason, and isn't this interesting that no matter the reason I had someone leave the other day and she wrote the loveliest email and just basically said, as you know, my husband's been unwell and her husband has been unwell and it's just, she can't manage it now. And therefore she needs to focus on that. And it's like, okay so my human brain would go. That is a perfect, perfectly reasonable response to her husband not being well. She's going to claw things back in and focus in on what is the most important thing, you know, in, in her, you know, her world. However, the monkey side of our brain, like the Chimp side goes, 'Oh my God. It's cause she hates me. What did I do wrong in the thing?' Like, 'Oh, that's it, everyone's going to leave now.' And then suddenly you go down this whole spiral and I do it. And I know people who have bigger businesses than me still do it. So I think like something as small as someone saying. I'm leaving is one thing. Not selling. That is huge, huge, huge, huge. So when you're not buying, when you're not buying, when you're not selling your product or service, or if you're having trouble selling your products and service, that is really, really tough. And you go into panic and you go into fear and I get it. Like. So being a, you know, I'm very honest, I put on my VIP event last year, which was amazing and I loved it, but it didn't make the money on it. I should have done. And I knew I wasn't going to, and I was okay with that. Basically I got overexcited for the first one and spent too much money. Um, and that's fine. I knew I was going to do it. But this time I can't do that again. Like. I'm not trying to make loads of money on it, but I definitely, definitely have to cover my costs and make sure I cover my time and my team's time. So anyway, I went and got the quote from the hotel, same hotel as last time, and it's going to be bigger and better. And the quote is huge. It's really big. Understandably. So we're talking like two whole days of exclusive use. Dinners. Drinks. Wine. Conference. Like honestly, it's just going to be amazing. And that's the thing I don't doubt for a second. It's going to be amazing. But because the first one didn't make money. And, and although I've got a reason for it, although my human brain can go, you know, this is exactly why it didn't make money. My Chimp brain is going, oh my God, don't you dare put another one out because that's a huge amount of money in. So, like I said, you know, not selling things. Things like when one person turned up to my webinar, like that can really throw you off your kind of, you know, let's go and do this. And, and I have had that just in case you're wondering. When you lose motivation, when you're tired, man, I've been tired, so tired and I don't think there's a single person listening to this, that isn't like agreeing or being like, 'Yeah me too.' Like, that's hard, you know, when we're doing all the things that we...