How to Keep Your Company From Becoming Irrelevant

How would it feel if you were on a 30 year train ride on a train that is traveling at such high speeds you aren't able see anything outside the windows. You would only be able to focus on what is immediately around you in the train; the food you are eating, the other people on the train and the physical space that's around you. That would be your full reality for 30 years. You probably wouldn't recognize the world around you when you stepped off the train 30 years later. This is the situation a lot of organizations are in right now. They focus solely on their own organization; they keep their heads down and always look inward. These organizations aren't taking the time to get off the train and look around at what is happening around them. They don't try to figure out how their products and services fit into the world around them. When we as organizations fail to stop the train and get off, by the time we get to our destination, we will be irrelevant. We all need to learn that even though we are on our own respective journey, we have to get out and look at the world around us.