How To Keep Your Podcast Topic Fresh

Fresh content is key in running a successful podcast. Your listeners want to hear more of you. 

Plus, new content helps attract new listeners who don’t yet know how great you are! Podcast block is real, and can plague even the most chatty podcasters.

This is day 21 of my 31 Day Podcast Challenge

When you’re stuck and can’t think of what to include in your next podcast, try one of these ideas.

Set Up Google Alerts

What is a Google Alert? Essentially it’s an email you will receive whenever something you’re interested in is being talked about online.

Once you’ve set up an alert, Google will monitor the web for new content related to that topic. Then they’ll create a digest of all the latest links mentioning it and email it to you so you can read more about that topic.

Here’s how to set one up:

First, head over to here: https://www.google.com/alerts

In the box at the top of the page, you’ll then enter the topic you want to follow

After you have chosen your topic, click the “Show Options” button for additional settings like how often you’ll get notifications, the types of websites you’ll see, your language, the region of the world you want alerts from, and how many results you’ll receive.

From there, just add an email address to send the alerts to. Then, click “Create Alert” and the alerts will begin coming to your email automatically.

Ask Your Audience

What do your listeners want to hear from you? Ask them!

Use the platforms and methods where you engage the most with your listeners — your website, email, LinkedIn, IG, FB, Twitter. 

Ask your listeners what’s on their mind. To ensure you’ll get helpful responses, keep your call for questions focused. Use easy tools like Google Surveys, SurveyMonkey, Doodle.  

You can use EasyPolls to quickly embed polls on your website. Or for a free stand-alone poll you can link to, Poll Junkie (Web) is one of the better poll apps for creating free polls without an account 

From there, you’re sure to get at least one — but probably several — excellent topics that will not only keep you talking, but will be meeting the needs of your audience.

Rework Old Content

Sometimes your best place to look for content ideas is your back catalog. 

Look back over old episodes you’ve recorded or old blog posts you’ve written. Have you learned anything new since you originally created the podcast or blog post? Or expand on the topic in a new episode.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

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If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at [email protected] to set up time to talk more about your new or established business podcast.

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I want to thank ArchesAudio dot com for the music you're hearing. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes. 

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