How to Know If TikTok Shop Is Right for Your Brand with Pete D

Social commerce only works when brands treat TikTok Shop as infrastructure, not a campaign. Pete D learned that inside TikTok, and now runs his own TikTok Shop agency.He joins Mike for a candid conversation about why discovery on the feed and the sale in the store are the same journey, how to tell if TikTok Shop is even right for your brand, and what really separates affiliate creators from influencers.Connect with Pete: https://www.linkedin.com/in/pete-dick/Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/