How to Know It’s Time for a Website Makeover (and What to Fix First!): Expert Insights from Kristen Doyle

from Sticky Note Marketing with Mary Czarnecki

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes web designer and business coach Kristen Doyle. Together, they discuss the essential factors in creating a successful website, signs indicating your website might need a redesign, and common mistakes to avoid. Kristen shares her journey from teaching to building a web design business, emphasizing the importance of strategy over aesthetics in web design. They also explore practical steps for those not ready for a full website overhaul and the significance of storytelling and personality in web content. Key insights include quick fixes to improve your website's navigation, homepage copy, and calls to action to create a more engaging and effective online presence.KEY POINTS:Outdated or Evolved Businesses Need a Redesign: If your website looks old or your business has changed, it's time for a refresh to accurately represent your current brand and offerings.Avoid Overwhelming Visitors: Don't clutter your site with excessive menu items or try to showcase everything on your homepage; this often confuses visitors and hinders engagement.Quick Fixes for Impact: Improve your website immediately by simplifying your navigation and rewriting homepage headings and call-to-action buttons to be more engaging and benefit-oriented.ABOUT KRISTEN:Kristen Doyle is a web designer & business coach with a teacher's heart who helps online business owners build websites that actually work—for them and their customers. She specializes in strategic, conversion-focused design for business owners who’ve outgrown their starter website and are ready for something more polished and profitable. Through her Savvy Success Method, Kristen combines smart design, thoughtful copy, and streamlined strategy to create websites that reflect your brand and make sales without the hustle. When she’s not designing or coaching inside the Savvy Seller Collective, you'll probably find her by the pool watching her two boys perfect the art of the cannonball – splash zone guaranteed.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: instagram.com/kristendoyle.coLINKEDIN: https://www.linkedin.com/in/kristen-doyle-co/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes web designer and business coach Kristen Doyle. Together, they discuss the essential factors in creating a successful website, signs indicating your website might need a redesign, and common mistakes to avoid. Kristen shares her journey from teaching to building a web design business, emphasizing the importance of strategy over aesthetics in web design. They also explore practical steps for those not ready for a full website overhaul and the significance of storytelling and personality in web content. Key insights include quick fixes to improve your website's navigation, homepage copy, and calls to action to create a more engaging and effective online presence.KEY POINTS:Outdated or Evolved Businesses Need a Redesign: If your website looks old or your business has changed, it's time for a refresh to accurately represent your current brand and offerings.Avoid Overwhelming Visitors: Don't clutter your site with excessive menu items or try to showcase everything on your homepage; this often confuses visitors and hinders engagement.Quick Fixes for Impact: Improve your website immediately by simplifying your navigation and rewriting homepage headings and call-to-action buttons to be more engaging and benefit-oriented.ABOUT KRISTEN:Kristen Doyle is a web designer & business coach with a teacher's heart who helps online business owners build websites that actually work—for them and their customers. She specializes in strategic, conversion-focused design for business owners who’ve outgrown their starter website and are ready for something more polished and profitable. Through her Savvy Success Method, Kristen combines smart design, thoughtful copy, and streamlined strategy to create websites that reflect your brand and make sales without the hustle. When she’s not designing or coaching inside the Savvy Seller Collective, you'll probably find her by the pool watching her two boys perfect the art of the cannonball – splash zone guaranteed.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: instagram.com/kristendoyle.coLINKEDIN: https://www.linkedin.com/in/kristen-doyle-co/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

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How to Know It’s Time for a Website Makeover (and What to Fix First!): Expert Insights from Kristen Doyle

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This episode was published on June 16, 2025.

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