How to Launch a Fitness Challenge That Actually Makes Money (Without Being an 'Influencer')" With Luke Johnson

Tired of watching other trainers crush their challenge launches while yours fizzle out? In this episode, we're talking about why most fitness challenge launches fail – and how to make sure yours doesn't. You'll learn the 5 cringe-worthy mistakes that tank launches faster than you can say "burpee," and get a step-by-step blueprint for creating a launch that'll be your biggest yet. We'll dive into real-world examples from trainers who've cracked the code, including how one trainer turned a simple PDF into 600 new leads and a sold-out program. Whether you're a newbie or a seasoned pro looking to up your launch game, this episode is packed with actionable strategies you can start using today. Get ready to learn: Why starting your launch prep earlier than you think is crucial The power of a "timely lead magnet" (and how to create one) How to build anticipation without being annoyingly salesy The counterintuitive pricing strategy that could skyrocket your sign-ups The often-neglected post-challenge plan that turns participants into long-term clients Warning: This episode contains tough love, straight talk, and strategies that might just make you uncomfortably successful. Listen at your own risk!