The Elite Coach Podcast

Ever wonder what separates the top 1% of personal trainers from everyone else? In this episode, I returns with insights from my recent Assessment Workshop that could revolutionise your personal training business.Discover why most trainers completely skip the assessment process and how this creates a massive opportunity for you. I break down my top 5 takeaways that will transform how you structure programs, retain clients, and increase your income—all while becoming a more thoughtful, less biased coach.Learn how proper assessment techniques can help you:Instantly differentiate yourself in a crowded marketplaceCreate phase-based programming that keeps clients committed for months longerNaturally upsell more sessions per week (without the awkward sales pitch)Remove your coaching biases for better client resultsWhether you're struggling with client retention or looking to justify premium pricing, this episode delivers actionable strategies to elevate your PT business through the power of proper assessments. Don't miss these insights that had workshop attendees completely rethinking their approach to client onboarding!

In this episode I sit down with Benny Price, Operations Lead for RTS Global, to explore the often unspoken realities of investing in yourself as a fitness professional. Benny openly shares how taking out loans for education and prioritising learning over quick wins shaped his career trajectory - from teaching in Southeast Asia to working with world-class athletes.The episode challenges modern coaching culture, where social media influence often overshadows practical expertise. Through stories of financial struggles, educational gambles, and career-defining moments, Benny reveals how being willing to invest time and money into genuine education - even when it means short-term sacrifice - creates long-term success that automated DMs and follower counts can't replicate.You will hear raw insights about the real cost of becoming great at your craft, including Benny's journey from being "begrudgingly" present at his first RTS course to leading global operations. The conversation explores why some coaches achieve sustainable success while others chase quick fixes, and how surrounding yourself with the right mentors - even when it stretches your resources - ultimately shapes your professional DNA.Whether you're considering a major educational investment or questioning the true path to coaching excellence, this episode offers an honest look at what it really takes to build lasting expertise in an industry often distracted by surface-level success.

In this candid and insightful conversation, I sit down with Mark Strathern to dive deep into what makes truly effective fitness coaching. Drawing from our combined decades of experience, we explore the evolution of our coaching philosophies and why the industry needs to move beyond surface-level solutions. Together, we challenge industry norms, discussing why technical knowledge alone falls short and how coaches often mishandle client trust. Through shared stories and experiences, we tackle crucial topics like the value of saying "I don't know," the problem with coach superiority complexes, and why sustainable results come from understanding human psychology rather than just exercise science. Our conversation offers a masterclass in building genuine client relationships and the importance of continuous learning, whether you're a veteran trainer or just starting your coaching journey.

In this episode, I tackle the crucial balance between delivering exceptional client service and running a profitable personal training business. Learn practical strategies for maintaining high-quality client care while building a sustainable business model. Perfect for personal trainers looking to scale their practice without compromising on service quality.

Join me for a candid year-in-review episode examining the biggest trends and developments in the fitness industry throughout 2024.  From the evolving landscape of business mentorship and online coaching to the rise of Hyrox and emerging weight loss quick fixes. I offer my unfiltered perspectives on what shaped the industry this year.  This quick-fire episode provides an entertaining and insightful look back at the year's most notable fitness industry developments.

In this episode, I’m joined by Anthony Barnes. We dive deep into what makes a successful fitness coach in today's evolving industry.  While initially setting out to discuss predictions for 2025, the conversation evolves into a masterclass on the often-overlooked aspects of coaching: the power of meaningful client conversations, building trust, and understanding identity change.  We explore how emerging trends like Ozempic and AI might reshape the fitness industry, but emphasise that the true value of coaching lies in the ability to connect with clients on a deeper level.  Whether you're a seasoned professional or new to the industry, this episode offers practical wisdom on becoming a more effective coach through better communication and understanding of human behaviour.

Overwhelmed by program design? In this episode, I break down my systematic approach to creating effective workout programs. Learn how to build a reliable framework based on client assessments, goals, and time constraints - without getting lost in unnecessary complexity.  Whether you're new to personal training or looking to streamline your process, discover how to create individualised programs using templates while maintaining client specificity. Perfect for personal trainers seeking a more confident and structured approach to program design.

In this episode, I explore two topics for PT’s: The ethics of Black Friday promotions and my problem with it. And my groundbreaking insights from a cadaver workshop.  Learn why most trainers' approach to Black Friday deals may be damaging their business, and discover how real human anatomy challenges everything your textbooks taught you about exercise science.  From the myth of muscle isolation to the surprising truth about the lats, this episode will transform how you think about program design and client relationships. Essential listening for any trainer serious about elevating their coaching practice.

Are your clients struggling to stay consistent with their fitness goals? In this episode, I challenge the traditional approach to client motivation and reveal why relying on a single "why" might be sabotaging your clients' success. Drawing from real client experiences, I break down how to create a network of motivators that keep your clients committed even when their primary motivation dips. You'll discover: Why the standard approach to motivation often fails How to uncover and leverage multiple motivators for client success A practical framework for creating "side missions" that reinforce habits Real-world examples of turning struggling clients into consistent achievers Implementation strategies you can use in your very next session Perfect for personal trainers who want to improve client retention and results. Whether you're a new trainer or a seasoned pro, this episode will transform how you approach client motivation.

Tired of watching other trainers crush their challenge launches while yours fizzle out? In this episode, we're talking about why most fitness challenge launches fail – and how to make sure yours doesn't. You'll learn the 5 cringe-worthy mistakes that tank launches faster than you can say "burpee," and get a step-by-step blueprint for creating a launch that'll be your biggest yet. We'll dive into real-world examples from trainers who've cracked the code, including how one trainer turned a simple PDF into 600 new leads and a sold-out program. Whether you're a newbie or a seasoned pro looking to up your launch game, this episode is packed with actionable strategies you can start using today. Get ready to learn: Why starting your launch prep earlier than you think is crucial The power of a "timely lead magnet" (and how to create one) How to build anticipation without being annoyingly salesy The counterintuitive pricing strategy that could skyrocket your sign-ups The often-neglected post-challenge plan that turns participants into long-term clients Warning: This episode contains tough love, straight talk, and strategies that might just make you uncomfortably successful. Listen at your own risk!

Are you a personal trainer riding high on confidence one day, only to crash into self-doubt the next? You might be experiencing the Dunning-Kruger effect! In this episode we dive deep into this psychological phenomenon and how it impacts fitness professionals. Learn about the four stages of the Dunning-Kruger effect, from the peak of "Mount Stupid" to the "Plateau of Sustainability." Discover common pitfalls to avoid, and get practical tips to overcome this cognitive bias. Whether you're a newbie trainer or a seasoned pro, this episode will challenge your assumptions and provide valuable insights to elevate your coaching game.

Are you a personal trainer dreaming of launching your own challenge or program? Hold up! In this no-holds-barred episode, I'm spilling the tea on my recent mentorship launch – and trust me, it wasn't all smooth sailing. You'll hear the unfiltered truth about protecting your community, why AI can't replace good copywriting, the shocking amount of work a launch really takes, and why data is your new best friend. Whether you're just starting out or you're a seasoned pro, these hard-learned lessons will save you time, money, and headaches. Get ready for some tough love, a few laughs, and actionable insights that'll set you up for launch success. Don't miss this reality check on what it really takes to level up your fitness business!

Are you a personal trainer constantly comparing yourself to others on social media? In this episode, we dive deep into the dangerous world of comparison in the PT industry. Discover why that perfect image you see of other trainers' businesses is as real as those "7-day transformation" photos, and learn practical strategies to break free from the comparison trap. I share my personal experience and hard-hitting advice on how to focus on your own lane, celebrate your unique strengths, and turn comparison into fuel for your success. Whether you're a new PT or a seasoned pro, this episode will challenge you to stop scrolling and start taking action to crush your business goals. Get ready for some tough love, actionable tips, and a fresh perspective on what it really takes to succeed as a personal trainer in today's competitive market. It's time to write your own success story – are you ready?

Are you tired of cookie-cutter fitness programs that leave your clients frustrated and stuck? In this episode, we dive deep into the world of truly personalised personal training. Learn how to stand out in a crowded market by creating a bespoke service that gets real results. I shares my hard-earned wisdom on: Mapping your client's unique fitness journey The power of thorough assessments (and why skipping them is a huge mistake) Why more client touch points lead to better outcomes (despite what some "gurus" say) Mastering the art of explaining the "why" behind your programming Creating your own exercise library (and why it matters more than you think) Whether you're a new PT or a seasoned pro, this episode is packed with actionable tips to elevate your service and keep your clients coming back for more. It's time to ditch the one-size-fits-all approach and become the go-to trainer for personalised results. Tune in now and transform your PT business!

Are you a personal trainer drowning in a sea of unanswered cold DMs? Feeling more like a spammer than a life-changer? In this episode, I expose the truth about business mentors pushing questionable tactics and dive deep into the overwhelm plaguing many PT’s Join me as I unpack: Why cold DM’ing is killing your passion (and your business) The 3 biggest mistakes new trainers make when marketing themselves 5 game-changing tips to build a thriving PT business authentically Plus, I’ll share actionable strategies to help you reconnect with your passion, showcase your unique expertise, and attract dream clients who are excited to work with you. Whether you're a gym-based trainer or building an online empire, this episode is your wake-up call to break free from overwhelm and create the business you've always dreamed of. Tune in now and take the first step towards becoming the confident, successful trainer you were meant to be!

In this episode, we dive deep into the inspiring story of Martin, a personal trainer and long term client of mine, who went from feeling burnt out and lacking confidence to crushing a photoshoot and revolutionising his coaching business.  We unpack Martin's journey, revealing the struggles, breakthroughs, and lessons learned along the way. You'll discover: Why many trainers struggle with their own fitness and business goals The 3 common pitfalls that hold personal trainers back 5 key strategies for transforming both your physique and your coaching career How Martin's personal growth dramatically improved his ability to serve clients The truth about balancing online and in-person training in today's fitness landscape Whether you're a seasoned trainer or just starting your fitness career, this episode offers valuable insights on overcoming self-doubt, embracing personal development, and becoming the best version of yourself as a coach. Don't miss this raw and honest conversation about what it really takes to succeed in the fitness industry.

In this episode, I dive into the game-changing secret that separates average personal trainers from true transformation experts. Discover why knowledge alone isn't enough and how experiencing the client journey firsthand can skyrocket your coaching results.  Learn the mistakes most PTs make, practical steps to become the "perfect client," and real-life examples of how this approach can revolutionise your coaching business.  Whether you're a new trainer or a seasoned pro, this episode will challenge your assumptions and provide actionable strategies to take your coaching to the next level. Tune in to unlock the power of empathy and experience in personal training!

Join me for an eye-opening episode of the podcast, taken from this week’s case study call, where we dive deep into two topics.  First, we unpack the challenges of preparing female clients for bodybuilding competitions, exploring the potential pitfalls of rushed prep and the importance of long-term health.  Then, we explore the art of squat assessment, breaking down a step-by-step approach to understanding and improving your clients' form.  Whether you're dealing with ambitious competitors or struggling with biomechanics, this episode offers practical tips, real-world examples, and expert insights to elevate your training game.  Don't miss out on this essential guide to becoming a more effective and responsible personal trainer!

Are you a personal trainer struggling with self-doubt? In this episode, I dive deep into the hidden impact of your inner dialogue on your coaching success. Discover how negative self-talk can sabotage your client interactions and business growth – and learn practical strategies to flip the script. You'll explore: Common mental traps that hold trainers back The ripple effect of positive self-talk on your coaching How to reframe negative thoughts for better client outcomes Tips for developing an authentic coaching voice Practical exercises to build your confidence as a trainer Whether you're just starting out or looking to level up your coaching game, this episode offers valuable insights to help you become the trainer you've always wanted to be. Tune in to harness the power of your inner voice and transform your coaching identity! Perfect for personal trainers, fitness coaches, and anyone in the wellness industry looking to build a stronger mindset and more successful practice.

Are you a personal trainer struggling to attract and retain clients? In this episode, I dive deep into the game-changing power of building a strong portfolio of client results. Learn why showcasing your transformations is crucial for boosting confidence, attracting high-paying clients, and standing out in a crowded market. I share my personal journey from struggling trainer to successful PT business owner, revealing the pivotal role that focusing on results played in my career. You'll discover practical tips for building your portfolio, even if you're just starting out, and hear real-world examples of how a single client transformation can snowball into massive business growth. Whether you're a newbie trainer or a seasoned pro looking to level up, this episode is packed with actionable advice to help you revolutionise your PT business through the power of results. Don't miss this opportunity to transform your career and become the go-to trainer in your area!

Are you dreaming of running your coaching business from exotic beaches? Hold that margarita! In this eye-opening episode, we dive deep into the realities of the "laptop lifestyle" for online coaches. I speak with special guest Jack Haigh, an experienced coach who's lived the digital nomad dream. We unpack: The loneliness epidemic among online coaches that no one's talking about Why human connection matters more than you think (even for introverts!) 5 major mistakes to avoid when transitioning to fully online coaching Practical tips for balancing client care with wanderlust The truth about working from paradise (spoiler: overheating laptops are involved) Whether you're considering going fully online or already living the travel lifestyle, this brutally honest conversation will challenge your assumptions and help you create a coaching business that truly aligns with your values. Get ready for some tough love, real-talk, and actionable advice to build a sustainable online coaching career – no filter needed. Don't miss this must-listen episode for any coach looking to expand their horizons (literally and figuratively)!

In this episode, I sit down with Matt Peacock, the founder of Optimise Coach, who built a quarter-million-dollar coaching empire in just four years. Matt reveals the secret weapon behind his success: systems.  You'll learn how to streamline your business operations without sacrificing that personal touch your clients love. From time management hacks to money-saving strategies, we're covering it all. Discover: Why your chaotic calendar is holding you back (and how to fix it) The 'Profit First' principle that could transform your finances How to never let a hot lead slip through the cracks again The content creation system that kept Matt posting daily for 8 years straight Why some 'unscalable' activities are actually your golden ticket to growth Whether you're a gym floor PT or an online coach, this episode is packed with actionable tips to help you work smarter, not harder. It's time to build the systems that will support your success. Tune in now and get ready to optimise your coaching business!"

Are you a personal trainer struggling with self-doubt? In this eye-opening episode, I tackle the common issue of confidence in the fitness industry. Drawing from my own experiences and conversations with coaches at various career stages, I reveal why many trainers feel lost and isolated in their roles. You'll discover: Why confidence is crucial for your success as a trainer 5 proven strategies to boost your self-assurance Common mistakes that erode trainer confidence Real-world examples of how these tactics can transform your career Whether you're just starting out or looking to take your training business to the next level, this episode provides actionable advice to help you build unshakeable confidence.  Learn how to leverage your experiences, surround yourself with the right people, and invest in your growth to become the trainer you've always aspired to be. Don't miss this empowering discussion on building the confidence you need to thrive in the competitive world of personal training. Tune in now and take the first step towards a more confident, successful you!

Tired of the revolving door of trainers at your gym? In this episode, we sit down with Matthew Walker, owner of Pioneer Performance, who's cracked the code on building and retaining a top-notch personal training team. With some trainers sticking around for 8+ years, Matthew shares his secrets for success. We dive into: The surprising skills that matter more than Instagram followers Why ongoing education is non-negotiable for team growth How to create a collaborative environment that trainers love Smart compensation strategies to keep your best talent The often-overlooked trait that separates good trainers from great ones Whether you're a gym owner looking to level up your team or a trainer aiming to become indispensable, this episode is packed with actionable insights to transform your fitness business. Tune in for the inside scoop on building a personal training dream team that delivers results and stands the test of time.

This episode explores my considerations for building muscle with a client who is "skinny fat". This podcast is based on a question I had from one of my 1-1 mentoring clients and gives some insight into my thought process.

I see many personal trainers make mistakes that sabotage their growth when it comes to trying to find balance. In the end, it comes down to one key question: how badly do you want extraordinary success as a personal trainer? Here’s my take on how to find balance in your first few years in the industry. 

In the world of information, its easy for coaches and clients to get overwhelmed with the process of results based coaching.  You don’t need to throw the kitchen sink at your clients on day 1.  Instead if you understand the 4 stage framework discussed in this episode...  You’ll be well on your way to improving client results, client retention and client referrals. 

This was a real masterclass in what it takes to build a thriving community. If you’re a coach that has a Facebook group, or has hopes of building a thriving community, this episode is for you. We talk about what platform you can use, when to monetise your community and some of the systems and automations you need to make it grow.  

This episode explores when you should use supplements with your clients and the importance of understanding the impact of your protocol.  We also cover how blood work informs your decision making.  A must listen for any coach who is recommending supplements to their clients. 

A personal training session is more than working up a sweat. And a client result is more than the before and after pictures. In this episode we talk about what makes Personal Training personal. And how critical thinking plays a huge part of your development as a coach. A great listen for all personal trainers and coaches.

In this episode I go into detail about my latest launch, sharing with you the not so glamorous side of designing, creating and promoting my new course.  With some lessons I’ll be taking with me into the next launch. 

In this episode I speak about the negative side of course hopping. Investing into yourself is great. But is there a point of no return when it comes to collecting courses?

I’m joined by chartered accountant James Gibson and we discuss some of the pitfalls of managing your money as an individual or a company.  Really insightful conversation and it’s something I didn’t consider too much in the early days. So don’t be like me. Tune in, take notes and enjoy the conversation.  If you want to book in a call to discuss your finances with James, you can do so via the link below https://calendly.com/financialaccountingforfitpros/priority-consultation 

This episode sees me answer some great questions from coaches on Instagram. I give a deeper insight into my thought process on building muscle for hard gaining men and fat loss for female clients already on low calories.

In this episode we discuss: - Great strategies to help build client relationships.  - How to actually discover your niche. - Different ways to be visible. - And the how to’s of creating and delivering a lead magnet. 

This short episode gives my quick take on the callout industry and what we could be doing better as coaches in the search for attention.

In this episode I weigh in on the argument, is 1-1 PT dead with the emergence of online coaching. Listen in for my take on how you can stand out from the crowd in this fast paced industry. And why gym floor PT can thrive in 2024.

I’m joined by Dan today, one half of Business & Banter. We have a great conversation on how to maximise the group coaching model. Some of the pre- requisites, pitfalls and positives. It’s definitely given me something to think about when it comes to group coaching.  P.S We have a bonus segment on finding your unique voice on social media. 

In this episode Nick (who is a qualified Osteopath) and I discuss the difference between acute and chronic pain. We cover the relationships Pt’s should be developing when referring out, how to work around pain. And how online assessments differ to in person assessments when it comes to diagnosis. A very cool conversation. 

This episode sees me answer some great questions from coaches on Instagram. Giving a deeper insight into my thought process on transformations and what makes great coaching.

In this episode Anthony and myself discuss the importance of continual development. Whether that be the environment your in, the mentors you choose, education or following your passion.

In today’s episode I’m joined by Lucas and we speak about the art of transformations.  We speak on our personal experience of what it takes to get a transformation. And arguably more importantly, how to make that transformation stick.

In this episode I'm joined by Jason and we explore the importance of addressing behaviour change with your clients through their journey. We also cover a couple of frameworks you can use when starting your behaviour change journey.

This episode explores the potential negative aspect of automations and how if misused it can take away from your business. I also delve into clients leaving. How you’re not alone when clients leave, but also how to prevent it. Lastly I go through my thought process for training phases. 

I’m joined by Paul who, as a trained actor and a very accomplished personal trainer is a master of how to communicate authentically on social media.  We speak about how to improve your confidence on camera. The role that knowing your topic plays in that. How to effectively ‘niche’. And finally Paul gives an insight into his own struggles in the past when trying to find his voice. A great listen.

I’m joined in this episode by coach and mentor Austin Current. We discuss the biggest mistakes PT’s make when it comes to programming, differences in programming for hypertrophy vs fat loss, exercise selection and the application of research to coaching gen pop clients.

Cam speaks about the hardships of dieting. Overcoming obstacles. Why the details matter. And how his own journey has levelled up his coaching business.

This episode explores how easy it is to develop biases into your coaching practice. And how I overcame my personal bias towards certain exercise.  I’ll delve into the term ‘giving value’ and why giving value might be a waste of time.  Lastly I have a mini rant about filming your clients on the gym floor. And if you are going to film, I share the best way to do it.

Im joined in this episode by fitness business marketer and mentor Simon Mitchell. Tune in to hear Simons take on what’s missing from the business mentor industry. Find out the top 3 marketing strategies coaches should be using in 2024. And get answers to the question ‘is marketing or education is most important when it comes to building a business?’

This episode talks about how to make the most of the new year rush. A great way to set goals with clients that makes them more achievable. And my take on the mentor scene right now.