How To Launch Your Dream Startup

Episode Promotional Offer: Mile 40 Listeners receive 40% off a first coaching session with Bishoy. Send an email to [email protected] and use the subject "My Comeback Story" to claim the offer.Welcome to the Mile 40 Podcast! On episode 172, host Bishoy sits down with two inspiring co-founders, Kiki Couchman and Elan Halpern, the minds behind Sour Milk, a company on a mission to revolutionize America’s gut health with real, whole foods. Through their journey from Stanford classmates to startup founders, they share how their diverse backgrounds and values shaped their entrepreneurial path, why they decided to fully bootstrap their business, and what it’s really like diving into the world of consumer packaged goods without traditional funding.You’ll hear about their leap from stable careers in private equity and tech to creating a yogurt packed with probiotics that actually makes a difference, the emotional rollercoaster of launching a brand, and the lessons they learned from both the factory floor and their rapidly growing community of customers. Whether you’re curious about the science of gut health, the realities of launching a product in grocery stores, or simply looking for inspiration to bet on yourself, this episode is packed with candid insights and plenty of laughs. Tune in and discover how Kiki Couchman and Elan Halpern are proving that comebacks and new beginnings are always greater than setbacks.More on Mile 40: ⁠⁠⁠⁠⁠https:mile40podcast.com/⁠⁠⁠⁠⁠ Instagram: @mile40podcast @bishoy_tadros YouTube: https://www.youtube.com/@BishoyTadros