How to Lead Complex Change Through Ethical & Human-Centred AI With Alex Jackson

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************Alex Jackson is the founder and Business Transformation Consultant at Experience Innovation Consulting, based in Calgary. He works with mid-market and enterprise clients, entertainment venues, luxury brands, Indigenous Nations, and nonprofits to architect and implement AI-enabled, human-centred change. His work sits at the intersection of business architecture, digital transformation, and change management. Over the last 15+ years, Alex has led customer and employee experience transformations, data-driven marketing programs, SaaS implementations, and process redesigns across regulated environments and complex stakeholder landscapes.His projects include lifting property occupancy from 79% to over 90%, enabling $8M in funding applications (with $5M secured), unlocking >$1M+ in operational savings for a luxury retail client, and driving double-digit improvements in both lead generation and conversion.What makes Alex interesting for consulting firm owners is his combination of ethical AI, measurable ROI, and deep change expertise. He doesn’t just plug AI into existing chaos, he redesigns workflows, governance, and adoption so the technology actually sticks. We’ll unpack how he scopes work, prices value, manages risk in regulated industries, and uses AI as a lever for both innovation and operational discipline.**********************************************************************Proposed Interview Structure:1. What’s the short version of how you went from emergency services and VR/AR into running Experience Innovation as a transformation consulting business?2. When a new client asks what you actually do, how do you describe the core business problem you solve with AI and change work?3. Who are your best-fit clients today, in terms of industry, size, and maturity, and who inside those accounts usually signs your proposals?4. How do most of your consulting clients find you right now, is it referrals, speaking, LinkedIn content, or previous in-house roles? Sub Question: How do you see podcasts working as a marketing channel for consultants in your space, more for authority, for lead gen, or both?5. When you’re selling a complex AI or change engagement, what does your sales process look like from first conversation to signed SOW?6. Once you start working with a client, what do you deliberately do to keep them coming back, and to turn a one-off project into a long-term relationship?7. As the owner of a transformation consulting practice, where do you personally feel most stuck or constrained right now, if at all?8. Looking ahead, where do you see the biggest opportunities in blending ethical AI, change management, and measurable ROI the way you do?*********************************************************************Know more about Alex JacksonWebsite Link: https://www.experienceinnovation.consulting/ Connect with Alex Jackson on LinkedInLinkedIn link: https://www.linkedin.com/in/alexjackson1000/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/