How to Leverage AI Marketing to Own Your POV with Patrice Greene & Kathy Macchi, Inverta episode artwork

EPISODE · Jul 20, 2026 · 1H

How to Leverage AI Marketing to Own Your POV with Patrice Greene & Kathy Macchi, Inverta

from Strategic Counsel by ForthRight Business · host Anne Candido and April Martini

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what already exists. It’s hard to own the attribution of this content. And, it often comes off sounding like AI and not you. But, what if you were intentional in the way you train AI to represent you in voice and POV? This could be a game-changer. We wanted you to learn from a couple experts who know how to leverage AI marketing to own your POV, so we welcomed on Patrice Greene & Kathy Macchi, the Co-Founders of Inverta. They’re the #1 AI-powered B2B growth marketing agency. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

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How to Leverage AI Marketing to Own Your POV with Patrice Greene & Kathy Macchi, Inverta

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