How To Leverage LinkedIn For Your Business

Podcast Summary: On today’s podcast, I had the pleasure of talking with Clarene Mitchell. Clarene is the owner of TCM communications, a social media branding firm where she helps entrepreneurs and corporate leaders effectively leverage LinkedIn to generate results. Listen in as we cover some of why LinkedIn is not just for job seekers and how it is different from other platforms. Key Ideas: Supports content creators Company Page New features on the platform About Clarene: Clarene Mitchell is the owner of TCM Communications LLC, a social media branding firm based in Mequon, Wisconsin that focuses on helping success-driven entrepreneurs and corporate leaders effectively leverage LinkedIn to generate results. She holds a B.A. in Interpersonal Communications from Cardinal Stritch University. In addition to her entrepreneurial endeavors, Clarene is an accomplished print journalist, community activist, and public relations professional. For more than 30 years she has worked to craft the image of community-based organizations and advance issues of importance. Clarene is viewed as a reliable source for accurate and timely information as well as branding guidance. In January 2021, LinkedIn recognized Clarene’s ‘Shine Online Bulletin’ (a LinkedIn newsletter) as a ‘Top Pick.’ This distinction spotlights her as a thought leader for helping others to enhance their networks and gain visibility on the platform. That month she also launched her LinkedIn Live show, 'Imposter Syndrome Disrupted.' The show puts a spotlight on women entrepreneurship, empowering women businesses owners with key information and resources for business success. The show is every 2nd and 4th Thursday at NOON EST. In February 2021, her biographical profile was added to the preeminent ‘Marquis Who’s Who.’ Clarene is on a mission to change the trajectory of lives and businesses, one LinkedIn profile at a time. Connect with Clarene on LinkedIn Showing up online is critical for any business these days. Growing your business online doesn't have to be hard. If you don't know what to do for your marketing this is the perfect solution. This is the bible that I have used on all of my 1:1 agency clients to help them TRIPLE their lead generation and sales. Learn more Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience. This podcast is brought to you by: 123RF