How to Love Marketing with Splendid Consulting’s Christina Edwards

This episode, Christian Edwards explains the ways to create a passive income using evergreen courses, the central role marketing plays in creating a passive income, and the techniques introverts can use to learn to love selling.Christina Edwards is the Founder of Splendid Consulting and a marketing expert and experienced coach.Christiana joins us to discuss how evergreen courses can be used to create passive income, the importance of marketing when creating passive income streams, and the different ways to sell an online course.She also talks about how people can teach themselves to enjoy marketing, the marketing tricks introverts can use, and how you can market an online course without using social media.What you’ll learn in this episode:How to build a love for marketing and selling.How to create passive income with evergreen courses.The skills you need to effectively run online marketing and fundraising campaigns.The difference between an online business and an in-person agency.How introverts can learn to love selling.Different ways to sell an online course.The benefits of selling a course before you build it.How to market a course without using social media.Different ways to use data to improve your online course.About Christina EdwardsChristina Edwards is the Founder of Splendid Consulting and a marketing expert and coach who helps ambitious social impact businesses and nonprofits increase revenue, supporters, and engagement.She’s ever-passionate about equipping organizations to step into their expertise, be bold, and find their unique voice and audience online. Her packed-out workshops and courses spark enthusiasm, social action, and powerful results.Amplify Social Impact, her signature online course teaches organizations how to make marketing movements that matter online. For more information, visit: Splendid ConsultingConnect with Christina: LinkedInSplendid ConsultingQuotables:“When building an online business you need to figure out how to love selling.” “The best thing about running an online business is that you get to decide the platforms you use, so if you don’t want to be on YouTube Live, you can devote your lead gen in different ways.”“It is so important that you are regularly getting in front of people, it’s not a hobby, it’s a business, so you need to be regularly selling it and you can do it if you’re an introvert you don’t have to be the loudest person in the room.”Resources mentioned in this episode:Grant Easy Management SoftwareSplendid Consulting WebsiteNonprofit Consulting Conference OnlinePurpose and Profit ClubEp. 243: Get Over the Overwhelm of End of Year Giving with a Proven Email StrategyEp. 214: Toolkit for Nonprofits to Get Social Media Influencers and AmbassadorsEp. 230: How Nonprofits can Share Stories of Impact that Honor the Dignity of ClientsEp. 51: 6 Ways to Stand out On GivingTuesdayEp 195: Top Tips to Raise Funds for Your Nonprofit on GivingTuesdayOTHER RESOURCES:Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox.  https://grantwritingandfunding.com/Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorship RATE, REVIEW, & FOLLOW THE PODCASTFavor, please? If you love this podcast, would you please do me a favor and leave a review on iTunes or your podcast listener?This helps others find the podcast and I read each and every review!“Every time I listen to Holly’s show, I learn something” <– If that sounds like you, please consider rating and reviewing my show!Also, if you haven’t done so already, follow the Grant Writing & Funding podcast to get grant and freelance grant writing proven strategies and conversations in your podcast player every single week.Thanks for listening!Warmly,Holly RustickLeading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.———————————————————————————This podcast episode was lovingly sponsored by GEMS!This podcast episode is lovingly sponsored by Grant Easy Management Software (GEMS). Break Up with Your Spreadsheet – Get GEMS Grant Easy Management Software and NEVER MISS A DEADLINE AGAIN! Book YOUR FREE demo now! Click here: https://www.grantwritingandfunding.com/gems ———————————————————————————