How to make a business name memorable, with Alexandra Watkins of Eat My Words

from Help! My Business is Growing · host Kathy Svetina

Comments? Suggestions? Text the show here! The art of naming may seem secondary to finances and operations, but it's incredibly important because your name can make or break your brand.So how do you choose the right name? What are the methods or surefire hacks to create one that clicks?How do you craft a name that leaves a lasting impression and attracts customers?What's the secret to unlocking naming success? And how do you ensure that this process becomes the foundation for your long-term success?In this episode, my guest Alexandra Watkins and I take a deep dive into the world of naming. She shares her tips on creating the perfect name, including how to brainstorm and the common mistakes to avoid when choosing the right name.Alexandra is a leading and outspoken authority on brand names with buzz. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. We discuss:03:42 When naming a brand or business, don't prioritize matching URLs over relevant keywords to avoid confusion and unconventional spellings.08:20 Choose names that are easy to spell, pronounce, and remember.09:17 The S.M.I.L.E process for choosing winning names11:12 Leverage previous knowledge, imagery, themes, and emotions to craft names.13:52 Brainstorm for names using various techniques to jumpstart your creativity.16:52 Multiple rounds of feedback and trademark screening are part of every name selection process.20:55 Trademark your brand names to prevent conflicts, regardless of how long you've used the name.21:54 Ownership of trademarks, as seen with Xerox and Kimberly Clark, offers consumer brand protection.24:07 The S.C.R.A.T.C.H Process for Rejecting Names29:52 Choose names that allow for future growth and changes in your business.31:53 Be aware of the "curse of knowledge" when naming anything and prioritize clear, pronounceable names.36:56 Pronunciation and spelling are pivotal in naming to avoid ambiguity.38:03 Actionable Steps to Selecting the Perfect Business NameResources:Alexandra Watkins, Founder and Chief Innovation Officer, Eat My WordsWebsite: https://eatmywords.com/LinkedIn: https://www.linkedin.com/in/alexandrawatkins/Twitter: https://twitter.com/eatmywordsFacebook: https://www.facebook.com/EatMyWordsNames/Free Test in Naming Your Brand: SMILE & SCRATCH Name Evaluation TestFree Brand Names Mini MasterclassHow To Create Super Sticky Brand Names Online CourseOther resources in this episode:Episode 62 - Protecting Intellectual Property in Service-Based BusinessesIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint

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