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EPISODE · Aug 18, 2021 · 28 MIN

How to Make ABM More Personal for Large & Small Accounts

from B2B Growth · host Sweet Fish

In this episode, Dan Sanchez talks with Kristina Jaramillo who is the president of Personal ABM. Kristina shared her approach for how to get the attention of large accounts through a high customized and personal approach as well as some ideas for companies targeting small accounts.

What this episode covers

In this episode, Dan Sanchez talks with Kristina Jaramillo who is the president of Personal ABM. Kristina shared her approach for how to get the attention of large accounts through a high customized and personal approach as well as some ideas for companies targeting small accounts.

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How to Make ABM More Personal for Large & Small Accounts

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How long is this episode of B2B Growth?

This episode is 28 minutes long.

When was this B2B Growth episode published?

This episode was published on August 18, 2021.

What is this episode about?

In this episode, Dan Sanchez talks with Kristina Jaramillo who is the president of Personal ABM. Kristina shared her approach for how to get the attention of large accounts through a high customized and personal approach as well as some ideas for...

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