EPISODE · Mar 28, 2023 · 45 MIN
How To Make Analytics Consumption Frictionless | Prashant Mehta, Founder & CEO of Ficus Analytics
from Deconstructing Data · host BDEX
We have the pleasure of speaking with Prashant Mehta, Founder and CEO of Ficus Analytics, on Deconstructing Data. We will delve into three data-related topics: 1. How to make consumption of analytics frictionless 2. Understanding the entire customer journey is key to marketing and confounding factors in advertising data 3. ChatGPT and other large language models in analytics We will also explore the topics of identity resolution, data enrichment, and advertising data, and discuss the challenges and solutions in these areas. For example, perfect identity resolution is hard, but directional/fuzzy matching may be good enough to answer a lot of business questions. In terms of advertising data, identifying confounding factors is key, and trying out multiple approaches to assess the effectiveness of an ad campaign can provide more insightful results. And lastly, we will have some fun discussing my favorite marketing topic: price elasticity. If you're interested in learning more about these topics, be sure to tune in to the upcoming episode of Deconstructing Data titled "How to make consumption of analytics frictionless." Don't forget to like and share with your network! Connect With Prashant Mehta LinkedIn: https://www.linkedin.com/in/prashantmehta0/ Connect With Ficus Analytics Website: https://www.ficusanalytics.com LinkedIn: https://www.linkedin.com/company/ficus-analytics/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:38 Introducing Prashant Mehta, Founder & CEO of Ficus Analytics 3:23 How To Make Analytics Consumption Frictionless 10:13 Understanding the Entire Customer Journey 16:00 How To Make Sure You Have Quality Data? 20:32 ChatGPT & Other Large Language Models in Analytics 32:00 What's In Your Tech Stack? 33:52 What Advice Would You Give Your Younger Self? 36:53 Career Advice For Everyone 43:02 Connect with Prashant Mehta 43:42 Check Out Omni IQ Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #DeconstructingData #Technology #Data
What this episode covers
We have the pleasure of speaking with Prashant Mehta, Founder and CEO of Ficus Analytics, on Deconstructing Data. We will delve into three data-related topics: 1. How to make consumption of analytics frictionless 2. Understanding the entire customer journey is key to marketing and confounding factors in advertising data 3. ChatGPT and other large language models in analytics We will also explore the topics of identity resolution, data enrichment, and advertising data, and discuss the challenges and solutions in these areas. For example, perfect identity resolution is hard, but directional/fuzzy matching may be good enough to answer a lot of business questions. In terms of advertising data, identifying confounding factors is key, and trying out multiple approaches to assess the effectiveness of an ad campaign can provide more insightful results. And lastly, we will have some fun discussing my favorite marketing topic: price elasticity. If you're interested in learning more about these topics, be sure to tune in to the upcoming episode of Deconstructing Data titled "How to make consumption of analytics frictionless." Don't forget to like and share with your network! Connect With Prashant Mehta LinkedIn: https://www.linkedin.com/in/prashantmehta0/ Connect With Ficus Analytics Website: https://www.ficusanalytics.com LinkedIn: https://www.linkedin.com/company/ficus-analytics/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:38 Introducing Prashant Mehta, Founder & CEO of Ficus Analytics 3:23 How To Make Analytics Consumption Frictionless 10:13 Understanding the Entire Customer Journey 16:00 How To Make Sure You Have Quality Data? 20:32 ChatGPT & Other Large Language Models in Analytics 32:00 What's In Your Tech Stack? 33:52 What Advice Would You Give Your Younger Self? 36:53 Career Advice For Everyone 43:02 Connect with Prashant Mehta 43:42 Check Out Omni IQ Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #DeconstructingData #Technology #Data
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How To Make Analytics Consumption Frictionless | Prashant Mehta, Founder & CEO of Ficus Analytics
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