How to Make Better CEO Decisions Through Trusted Advisory Groups With Matthew Cahill

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************Matthew Cahill has spent more than 15 years working with CEOs and senior leaders who carry the weight of complex decisions, often in isolation. As CEO of Percipio Company, he designs and facilitates Trusted Advisory Groups where leaders can think clearly, challenge assumptions, and address bias before it shows up as risk, conflict, or poor outcomes. His work sits at the intersection of leadership psychology, governance, and decision-making. Matthew helps executives recognize how unseen biases shape strategy, culture, and boardroom dynamics, and how to replace certainty and defensiveness with curiosity and better judgment.In this conversation, we explore why peer-based advisory models work when traditional consulting falls short, how psychological safety enables real progress, and what consulting firm owners can learn from building trust-driven, high-retention advisory offers.**********************************************************Proposed Interview Structure:1. What originally pulled you into this work of advising CEOs and executive teams?2. What’s the core problem you help leaders solve, and why do so many organizations struggle to see it clearly?3. Who are the leaders you’re best positioned to help today, and who’s usually the real decision-maker when they engage you?4. How do CEOs typically find Percipio, and what’s worked best for you in building trust before a sales conversation even starts? Current Acquisition Channels: Referral, Podcast (guesting), Podcast (hosting) Sub Question: What’s your view on podcasts as a marketing tool in the consulting and executive advisory space?5. Advisory work often requires deep trust before a commitment is made. How do you move from early conversations to a confident “yes”?6. Your work is built on long-term trust rather than one-off engagements. How do you retain clients over time, what do you intentionally do to keep CEOs coming back and deepen those relationships year after year?7. Where do you find yourself most stuck right now in growing Percipio or evolving your advisory model, if at all?8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?*********************************************************************Know more about Matthew CahillWebsite Link: https://percipiocompany.com/Connect with Matthew Cahill on LinkedInLinkedIn link: https://www.linkedin.com/in/matthewjcahill/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/