How To Make Email Marketing Actually Work (Episode 117 - The Marketing Gateway Podcast)

We've talked about email marketing a little bit before, but is there a way that it could actually work in the age of spam filters and limited attention? Let's talk about it!May is mental health awareness month. If you need assistance in finding help, or you would like to donate to help others get the help they need, visit https://mhanational.org/SOURCES https://www.benchmarkone.com/ https://dripify.com/why-email-campaigns-fail/ https://marketinghubdaily.com/why-email-marketing-doesnt-work-addressing-common-pitfalls-and-strategies-for-success/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.