How To Make Every Penny Work Like a Dollar | IFA Keynote Las Vegas, NV 2019

This is one of the top 10 throwback episodes, originally from 2019.A lot of companies are going to go out of business over the next decade for one main reason:Humans don’t like change.If you’re plan to be in business for the long term and you’re holding “what worked” in the past on a pedestal, I really hope this podcast changes the way you look at things.This is a keynote I gave in Vegas at the International Franchise Association on Facebook and Instagram marketing in 2019, the rise of voice and machine learning, and more.