How to Make Leadership Work Stick in Founder Led Companies With Joy Sybesma

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************Scaling is hard. Not just operationally, emotionally and culturally. Joy has built her work around a simple idea: if leadership development isn’t connected to the reality of how a company wins, it becomes “nice to have” training that fades fast. Through ScaleJOY, Joy helps founders and People leaders design leadership development that’s specific to the company’s stage, goals, and culture, and then hands it over so the organization can run it autonomously within a year. That “handover” piece matters: consulting value isn’t just delivery, it’s capability-building. We’ll talk about why manager training fails in founder-led companies when it doesn’t start with the founder’s principles, how to create real executive team cohesion, and what it takes to make leadership development feel less performative, and more useful, even in hyper-growth environments. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into People leadership and then into building ScaleJOY? 2. What’s the core problem you’re solving for founders and exec teams, and why does it matters so much to you personally? 3. Who are your ideal clients today, and who’s usually the real decision maker: the CEO, the CPO, or the full exec team? 4. How do clients typically find you, and what’s actually worked best to build trust in a space like leadership development where “everyone says they do it”? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for the coaching/consulting space, or for People/leadership work specifically? 5. A lot of your work probably requires buy-in across multiple stakeholders. How do you handle the sales cycle from first conversation to “yes,” especially when the founder is busy or skeptical? 6. Once a client starts working with you, how do you structure engagements to build trust, deliver ongoing value, and turn projects into long-term relationships? 7. Where do you find yourself most stuck right now in your own practice (if at all), whether that’s growth, focus, or the next version of ScaleJOY? 8. Looking ahead, what do you think will matter most in leadership development over the next few years, and how is ScaleJOY evolving to meet it?*********************************************************************Know more about Joy SybesmaWebsite Link: https://www.scalejoy.net/Connect with Joy Sybesma on LinkedInLinkedIn link: https://www.linkedin.com/in/joysybesma/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/