How to make money in a service business with Evelyn Ackah, Founder of Ackah Business Immigration Law.

A pure service business is one in which the service is the primary entity that is sold rather than a tangible item that people can physically see and touch. A business with a physical product, or products, can find pricing much more straightforward as there are many hard costs associated with producing and getting a product to market, then in a service based business Women are also more likely to be in a professional service industry such as retail, health care or education. Did you know self-employed women struggle twice as much as men when it comes to setting rates? In this episode host, Shauna Frederick, is joined by Founder and Managing Lawyer, Evelyn Ackah of Ackah Business Immigration Law. After 12 years of practicing law on Bay Street in Toronto, Evelyn moved to Calgary in 2008 and launched her firm in 2010. She understands first hand the unique challenges that having a service based business presents and the gender barriers faced as a women entrepreneur. Shauna and Evelyn unpack important topics like: how pricing our services connects with our own value (women entrepreneurs often say they charge less than their male counterparts) knowing your ideal client reviewing your client list every year to ensure you are working with aligned clients who value your relationship and service knowing your "why". For more information or to reach out to Evelyn: Twitter: @AckahLaw twitter.com/AckahLaw LinkedIn: www.linkedin.com/company/ackah-business-immigration-law/ Instagram:@ackahlaw /www.instagram.com/ackahlaw/ Facebook:www.facebook.com/AckahBusinessImmigrationLaw/ Website: www.ackahlaw.com We hope this episode inspires and empowers you in your entrepreneurial journey. Shannon and Shauna believe you can achieve the business of your dreams by being intentional about your numbers and knowing how they come together to form a story. Join us at the The Finance Cafe to learn how to build your business one number and one story at a time.