How to make sense of all of that marketing data with Anssi Rusi

from Conversations with MarTech · host MarTech.org

Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equalizer to help marketing teams find the insights and value hidden in their data faster. We also discuss the state of the customer data platform (CDP) market, as earlier this year Supermetrics acquired real-time CDP Relay42.Episode guide0:18: Meet Anssi Rusi1:50: Where are marketing teams struggling with data?3:42: What are marketing teams doing to grow their data IQ?6:02: What are the best use cases for using AI to get value from data?7:53: Why did Supermetrics buy a CDP?10:30: What is the state of the CDP market?This podcast is produced by MarTech, a Third Door Media property.

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This episode is 11 minutes long.

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This episode was published on October 22, 2025.

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