EPISODE · Feb 29, 2024 · 38 MIN
How to make short-form video - Shorts, TikToks and Reels. - Also this this the final episode in Season 1!
from Useful Content - Content Creation & Strategy Podcast for Marketing Teams · host Juma Bannister
Hello and welcome useful content creators to our final episode of season one of the useful content podcast So, between August 2023 and February of 2024, we successfully recorded, edited, and posted 21 episodes of the podcast. And interestingly, in that process, the podcast went from being fortnightly or biweekly, however you want to say it. to being a weekly podcast when I realized I could actually manage recording multiple episodes per week and posting those episodes. So that was a good change for the podcast. I want to thank you useful content creators for all of your support for turning up when the episodes go live. On LinkedIn and on Facebook and on YouTube and for looking at all of the clips that I pull out and share and making that process of just amplifying the podcast so very easy. You turn up in the comments, you engage, you ask questions, and that's all I could possibly ask for when it comes to making the podcast even more successful as it grows. So I have some stats I want to share with you just showing you part of the journey and behind the thing. I shared some of this on LinkedIn already and I'm going to share the same thing with you on the podcast. So, here's some of the stats. Let me look at my notes. So, in terms of the audio downloads for the podcast, we had a hundred and thirty four hours of episode twenty. It's probably more by now and I would say that is a win because we had zero when we started. Uh, I didn't count the views on LinkedIn, YouTube and Facebook. Because I wasn't able to gather all that information on that data, but I know we have much more multiples of views on those platforms, particularly on Facebook, where it gets very good traction. Uh, for some reason, it just works really well on Facebook and on LinkedIn too, it gets nice engagement. I was able to repurpose around 78 pieces of content. So that's a lot. And I sent out the entire recorded episodes to the guests and they took it and they repurposed the podcast episodes for their own content. So I was happy about that. So out of the episodes that were released, six were solo episodes, 14 were interview episodes. I had one turnaround episode and the turnaround episode is basically me being interviewed on somebody else's podcast. I was able to take that and use it on this podcast. I'm not too sure about these stats because a couple of things have changed over the last few days. I have about nine episodes on released about nine guests booked upcoming guests and seven invitations out that haven't gotten a response as yet. So that's where those things stand at this time. In terms of the guests on the podcast, out of the 15 guests, 10 were invited by me personally. Five of them asked if they could be a guest. Most of my guests came from LinkedIn. Three came from a podcaster's group on Facebook and one came from a podcaster's website. And I have a few more guests coming from different places in the upcoming season. In terms of the show itself, it got good feedback especially from the people who came onto the show as guest teachers. They all rated the show 5 stars. And in terms of my hosting skills I got rated five stars as well, which was a very good thing for me. And I think i'm improving in terms of my hosting ability But let's talk about what we're going to do in this final episode today. Today I want to share with you a video I made back in 2022 and it was made specifically for a virtual summit and I was going to teach on short form video content and how to convert with it. So I taught about TikToks, Reels and Shorts at that time. So in the talk, I share why video content is important, how you can use video content in your business. And I give a general structure for how someone can create their own short form videos. No admittedly in terms of internet time, this cont...
What this episode covers
Hello and welcome useful content creators to our final episode of season one of the useful content podcast So, between August 2023 and February of 2024, we successfully recorded, edited, and posted 21 episodes of the podcast. And interestingly, in that process, the podcast went from being fortnightly or biweekly, however you want to say it. to being a weekly podcast when I realized I could actually manage recording multiple episodes per week and posting those episodes. So that was a good change for the podcast. I want to thank you useful content creators for all of your support for turning up when the episodes go live. On LinkedIn and on Facebook and on YouTube and for looking at all of the clips that I pull out and share and making that process of just amplifying the podcast so very easy. You turn up in the comments, you engage, you ask questions, and that's all I could possibly ask for when it comes to making the podcast even more successful as it grows. So I have some stats I want to share with you just showing you part of the journey and behind the thing. I shared some of this on LinkedIn already and I'm going to share the same thing with you on the podcast. So, here's some of the stats. Let me look at my notes. So, in terms of the audio downloads for the podcast, we had a hundred and thirty four hours of episode twenty. It's probably more by now and I would say that is a win because we had zero when we started. Uh, I didn't count the views on LinkedIn, YouTube and Facebook. Because I wasn't able to gather all that information on that data, but I know we have much more multiples of views on those platforms, particularly on Facebook, where it gets very good traction. Uh, for some reason, it just works really well on Facebook and on LinkedIn too, it gets nice engagement. I was able to repurpose around 78 pieces of content. So that's a lot. And I sent out the entire recorded episodes to the guests and they took it and they repurposed the podcast episodes for their own content. So I was happy about that. So out of the episodes that were released, six were solo episodes, 14 were interview episodes. I had one turnaround episode and the turnaround episode is basically me being interviewed on somebody else's podcast. I was able to take that and use it on this podcast. I'm not too sure about these stats because a couple of things have changed over the last few days. I have about nine episodes on released about nine guests booked upcoming guests and seven invitations out that haven't gotten a response as yet. So that's where those things stand at this time. In terms of the guests on the podcast, out of the 15 guests, 10 were invited by me personally. Five of them asked if they could be a guest. Most of my guests came from LinkedIn. Three came from a podcaster's group on Facebook and one came from a podcaster's website. And I have a few more guests coming from different places in the upcoming season. In terms of the show itself, it got good feedback especially from the people who came onto the show as guest teachers. They all rated the show 5 stars. And in terms of my hosting skills I got rated five stars as well, which was a very good thing for me. And I think i'm improving in terms of my hosting ability But let's talk about what we're going to do in this final episode today. Today I want to share with you a video I made back in 2022 and it was made specifically for a virtual summit and I was going to teach on short form video content and how to convert with it. So I taught about TikToks, Reels and Shorts at that time. So in the talk, I share why video content is important, how you can use video content in your business. And I give a general structure for how someone can create their own short form videos. No admittedly in terms of internet time, this cont...
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How to make short-form video - Shorts, TikToks and Reels. - Also this this the final episode in Season 1!
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