How To Make The Most Out Of The Content You’re Already Producing with Natalie Hailey

This week we have an incredible interview with my lovely friend Natalie Hailey, where she will be sharing all of her top tips for using content to its full effect. As entrepreneurs we spend so much of our time producing and working on our content, but how do you make the most out of the content you’re creating? Whether you use social media, run a blog or host your own podcast – this episode is perfect for those who need that little bit of an extra push. Natalie talks us through her tried and tested process, telling you how you can make the most out of your content in a fun and practical episode.KEY TAKEAWAYS COVERED IN THE PODCASTAlthough you may spend hours perfecting your blog, podcast or social media, creating your content is actually less than 50% of everything that needs to be do when it comes to making the most out of your incredible content.It’s important not to be over ambitious to begin with, as you’re leaving a standard of expectations your followers will start to expect. Ideally, you want to start small and know your limits.Having a process in place is the best way to ensure you’re doing exactly what you need to, every single time.Repurposing the content you have created for one platform can be incredibly easy. For example, if you create a YouTube video you can use Rev.com to request a full transcript.When creating new content, make sure you’re thinking about whether or not you link back to content you have previously created. Whether you do it throughout your content creation or you spend 5-10 minutes adding it in at the end, it can be incredibly beneficial.Create a content audit sheet. This will detail everything you need to know about each episode you have created.Create your processes before you need to create them.No one is going to see the amazing stuff you have created if you don’t put it out there.If you’re not skilled at something, outsourcing is a great investment. There is no shame in outsourcing parts of your processes.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you take anything from today it should be that once this episode is finished you need to sit down, grab a pen and paper and start planning your processes. If it helps, set up a spreadsheet that your whole team can get involved with.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Natalie – 07:48A Step by Step Guide to the Steps That Should Follow Publishing a YouTube Video – 17:20Repurposing Content for Other Platforms – 30:00Linking Back to Previous Content and Using A Content Audit Sheet - 35:45Promoting Your Content – 43:00Transcript below Hello, and a very warm welcome to today's podcast episode. How are you doing? How has your week been? Mine has been good, busy, few trips in and out. I'm recording this right before I head off to California for two whole weeks. I can't wait. Now, I'm not going over for a holiday. I am going over for work reasons, but obviously working in California in the sun is obviously way nicer than sitting in my office in a very grey looking England. I am really, really looking forward to going over there. Also, the other really cool thing about going over there is that I get to meet up and see lots of people that live over there and I only ever see when I'm over in California. That's going to be super cool. Very much looking forward to that. It's my last trip of the year out of the country anyway, so that's cool. Yeah, I'm looking forward to that.Anyway, onto today's podcast episode. We've got an interview for you today, and this is my very lovely friend Natalie Hailey, who helps businesses basically use their content to full effect. Now, you know I am a massive advocate for you to produce content, I.E., a blog, a vlog, a podcast, a live video show, whatever it is. I am really, really keen for you to do that. Because unless you are a big business that can advertise and get your brand awareness that way, then really content is the next best way in which you can do that. I highly, highly recommend you do it. Also, it proves you're an expert, blah, blah, blah. There's a million reasons I've probably told you over and over again, so I won't go into that now. It's super important for you to actually have that regular content.We spend so much time producing, as I well know, because I'm recording a number of podcasts today, so I know how much time it takes. I'm going to let you in on a secret. Episode, let me think, episode 87, last week's episode, I recorded, and it was a 30 minute episode, and it took me about an hour. It never does that, but for whatever reason I kept messing up, and stopping, and starting, and stopping, and starting. Even when you're on episode 87 of a podcast, it still sometimes takes way too much time and way more time than it should take.Anyway. It takes all this time to produce this amazing content. You've written your blogs. You've produced your videos. You've done your podcast. Then you put a post up on social media and it's tumbleweed. That's it, no one's reading it. I remember when I had a blog and no one read, or hardly anybody read my blog. I am much happier now with the podcast, because obviously I can see my stats on that and it's awesome. That's the problem, you write this content, you do this stuff, and then how do you make sure that people actually know that it's out there and how do you make a point of really making the most of that content?Natalie works with business owners and entrepreneurs from all over the world who have podcasts, or produce videos, to make their content happen. She takes the initial content and takes the pressure off the content creator and handles the entire publishing, promotion and repurposing process in order for them to keep producing top quality content consistently, and to grow their audience. Basically Natalie will take someone's video, and then she does everything else.What's really good about this episode is I haven't necessarily brought her on here to promote her services to you. I've brought her on here to talk you through the process that she uses. What I discovered during this episode, as you'll hear, or what I kind of mentioned, is that it's taken me a long time in business to realise, and maybe I'm just a bit slow, that actually if you can put a process behind something, it makes it so much easier. Natalie doing this week in, week out, for various different people on various different platforms, she has obviously had to bring in a process. Also, when she's working with people, they have had to follow her process so that she can do the work with them.What's really great about this episode is Natalie talks us step, by step, by step how she makes the most of their videos on YouTube, how she makes the most of their podcasts, what she does with blogs. She talks you through all the things that she does in order to publish them. How do you make the most of putting a video on YouTube? She gives some great tips around that. Then what she does in terms of creating that content, so the types of social media she posts, and where she posts and promotes that bit of content. Then how she uses that content to then create other stuff, so she's repurposing that one thing.Like I said, I love this episode. She really just talked through step, by step, by step, which is awesome. She's also got a template as a freebie that is in the show notes. If you go to teresaheathwareing.com/88, the number, then you're going to be able to get the download for her template. That's her process on how to do YouTube videos, and podcasts, and blogs. Also, she gives loads of tools and loads of different systems that she uses to help her find keywords, and to put together her titles, and different things like this.Really, really useful. Very practical session. I really enjoyed this one, just because I had a few revelations in it, which is always funny and I always enjoy that. One about this podcast, which was interestingly enough. Yeah, really, really useful podcast. I think you're going to find it useful.The other thing that I want to mention before she gets started is the fact of, like I said, this isn't necessarily for if and when you want to give this away to someone. This is a process that you can use. What's great about you having this process is come the day when the business is grown, that you can pass on these things to someone else, believe me, having done this, I know how useful this is to have that strict process in place. Not strict, but to have that process in place is really, really key in terms of saying to a VA, or to a content manager, or whoever, to say, "Actually this is the process I go through. This is what I do. You just need to follow that process."She was really helpful in helping you understand about thinking more long term. Because at the moment you might do things all yourself, and there's still things that I do all myself, and yet I still have a process for it. Funnily enough, one of the things I've just put together is a kind of monthly to do list for the academy, because I know that every month I'm adding in additional calls. I know that we have several coaching calls. I know that we've obviously got Facebook Lives, and I give everybody social media updates. If there's any challenges, and that sort of thing. I've done myself a process in order to say, "Right, Teresa, have you done it for this month? Have you done, this, this, this, this, this?"Because even though it's me doing every step, it's really useful to be able to tick those things off and to remember, okay, once I've done that, I do this. Once I've done that, I do this. Like I said, I really hope you're going to enjoy this one. She's a very lovely lady...