How to make your brand stand out with Jennifer Kem

Today’s episode of the podcast is an interview with Jennifer Kem who is a branding and marketing expert who gets entrepreneurs seen, heard, and paid – all for being themselves. We talk all about doing what you love, being human in business and how you can make your brand stand out.   KEY TAKEAWAYS COVERED IN THE PODCAST   Trust what you’re good at Three types of brands: Personal, Offer and Company The power of the personal brand is bigger than ever because it is a human! What sets us apart is our ability to be human and show humanity You are providing a service by telling others your story Unique Messaging model - 6 brand differentiators: Values, Architype, Stories, Unique Solution Expertise, Irresistible Offer and Rich Niche. Values – If you know your values, you make better business and life decisions. Instead of being driven by values instead of results. Architype – This gives you insight into who you are so you can more confidently express what your company is and what you stand for. Stories – You can communicate your authority story and approachability story. Authority ensures you are seen as an expert and approachability shows you are human and see themselves in your story! Unique Solution Expertise – The case for someone choosing your solution for themselves. They are not buying your product or service, they are buying your used case and the results you create with that used case. Irresistible Offer – You have to have something people want to buy! Rich Niche – You need to be in a niche where people actually want what you are offering. Marketing is the phycology of consumption   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t go looking for customers/clients in the wrong places!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Jennifer became a branding and marketing expert for entrepreneurs Doing what you love and loving what you do 6 ways to make your brand stand out   CHECK JENNIFER OUT:   Website Instagram Facebook   Transcript   Teresa: Hello and welcome to this week's episode of the podcast. How are you doing? Did you catch last week's episode? If not, pause this, go back and listen to it is a really good one. It was a behind the scenes of the types of questions I get asked at a coaching call and it was a very authentic and I guess a little bit vulnerable, sort of open up into my world. Teresa: Just because my members who are on that call or who in the clips. I know them really well. I make a real effort to get to know my members, to get to understand what their businesses are, regardless of how many members I've got. If you're sat on a call with me or your coming on a Q and A with me, then I want to know as much as I can get to know you to make sure I give you the right information or advice or strategy. Teresa: So like I said, it was a little bit kind of vulnerable, but it was great. It was really, really good. And if you caught the episode and you liked the idea of joining me for a coaching call or coming on and having a Q and A with me, then do, please check out the club at teresaheathwareing.com/theclub. Teresa: Okay. This week we have a really good interview for you. So I was listening to Rachel Rogers' podcast and Jennifer Kem was one of the guests. And as you'll hear me say to her at the beginning of this interview, the interview was one of those ones that you're like, oh, that's so good. Oh, that's so good. Teresa: Oh, that's a good. And like, I actually physically took things away, wrote them down, like put some things into action. Did her lead magnet and all that jazz. And it was really, really good, but I loved her story. There was just so much to the interview. So I reached out and very kindly, she agreed to come on the podcast, which is awesome. Teresa: So in this interview, we talk about loads of different things. She tells about her story, which is fascinating in terms of like some of the early businesses that she had. We then talk about branding and micro branding and how we stand out in a very busy world where anyone can go online. We talk about how we can create a brand that represents us. Teresa: Reflects us and attracts the right people. But she was so good. Fun to talk to. It's a really good interview and I know you're going to love it. So without further ado here is the lovely Jen. So I am very excited to welcome to the podcast today Jennifer Kem. Jen, how are you doing? Jennifer: Uh, I'm so excited to be here, Teresa. Thanks for having me on. Teresa: My pleasure. I was listening to Rachel Rogers' podcast from hello seven. And she had you on and oh, my word, I just loved it. Like the episode was so good. Your stories are amazing. And so many good points from the podcast, which sometimes like focus a great to listen to, but you don't always walk away with something that you think I need to do that that needs to change. And it was brilliant. So I knew I just had to have you on. I knew my audience would love you. Jennifer: That's great. Teresa: We always start the same way by you sharing with us, how you got to do what you do today. Jennifer: Now that's a long winding yarn, so I'll try to give the summary, but with enough juice to get you all enough to help you see where I've been. I, again, my name is Jennifer Kem and most people call me Jen Kem. So either way I'll respond, but if you call me Jennifer, I'll think we're not friends yet. So I hope you'll call me, Jen. And I have been doing entrepreneurship and running my own company, actually chloral companies for over 15 years. In fact, December 1st, 2021 is my 15 year business anniversary. Jennifer: And I didn't start as an entrepreneur. In fact, I didn't have any idea. I wanted to be an entrepreneur. I spent almost the same amount of time, uh, as a marketing executive for big companies. In fact, my last job was a VP of marketing for the west coast, for Verizon, which is a fortune 50 company. Jennifer: And part of the reason I left. It's a big reason I left actually it's the only reason I left is because I was passed up for promotion that I had been promised. And at that time being a mother to two young daughters and sacrificing a lot to climb the corporate ladder and then be told that my job was going to be given to my white male counterpart, who, by the way, I always tell people I have nothing against Nick. Jennifer: His name is Nick and he's happy for me to name him. It wasn't his fault that he got promoted. It was the system. And I realized that the system wasn't set up for somebody who looked like me, who was me to be treated in a, in a, just an equitable way. And so I needed to make a decision to either chart my own path and creepy autonomy that I wanted, especially for the future I wanted to have, especially for the feature I wanted to have with my kids, or stay within the same system and eventually become a CMO and then maybe a CEO of a high-tech company, but it was a big crossroads for me. Jennifer: And this was again, 15 years ago to at the time of this recording yesterday, it was my 15 year business anniversary. And. And I don't regret a damn thing. Like I like to tell people I'm not a spring chicken, I'm a seasoned chicken. Uh, and because my background in corporate, in marketing and bringing brands to market, I was able to translate that to entrepreneurs because I feel like entrepreneurs, especially women don't have the same tools that big businesses have, obviously the resources. Jennifer: But part of that is I, I like to remind people that every single brand and big business that we admire and we purchase from today started where we did in, you know, in a garage, across a dining room table, at a restaurant, talking a friend's about their big dreams and desires to change something that didn't work in their lives. Jennifer: And it's just so happens that Sarah Blakely or Steve Jobs or Elon Musk, they decided to bring it to another level. They decided that they wanted to create something really big. I think for most of the people probably listened to your podcast. That may not be the vision you have, which is absolutely brilliant. Jennifer: That's awesome. Maybe you're more interested in building something more of a lifestyle, AKA or freedom-based type of business. But that's perfect. That's the, that's the that's, that's good. It's knowing that that is the post important part. And for me, I think what's missing in this industry is that the same basics and foundations that apply to big corporations actually do apply to entrepreneurs. Jennifer: But we're so angry or resentful of the man or the system that we forget that the same business rules apply and that's, what's made those brands so successful. And so many of the brands, frankly, that I've been able to advise in the entrepreneur space is the same thing that I advise them to. So back to your first question, like where do I come from? Jennifer: Ultimately, I came from the...