How to Make Your Marketing Feel More Personal Without Slowing Down: Expert Insights by David Wachs

Why Handwritten Notes Still Win: Scaling Real Human Connection with Handwrytten (David Wachs)Mary welcomes entrepreneur David Wachs to Sticky Note Marketing to discuss Handwrytten, a service that uses scalable robotic solutions to write real pen handwritten notes. David shares how, after selling his text-messaging company Sellit, he wanted a more meaningful way to thank employees and clients and created a system to send handwritten notes as easily as email, now producing about 30,000 notes a day. He cites Handwrytten surveys of 2,000 consumers in 2022 and 2025 showing the percentage who feel appreciated by brands fell from 18% to 12%, and that while phone calls are seen as most personal they’re also most annoying, making handwritten notes a strong alternative. They cover use cases and stories across B2B and B2C, including service recovery, auto dealerships, nonprofits improving donor retention, and pet end-of-life care, emphasizing “full stop” thank-you notes without pitches, and directing viewers to handwrytten.com for samples.ABOUT DAVID:A proven entrepreneur, David's latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries and nonprofits, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine.KEY POINTS:Make customers feel appreciated, not just thanked. A thoughtful handwritten note can create a more personal and memorable customer experience.Keep the “thank you” genuine. Don’t turn a thank-you note into a sales pitch. Skip the referral request or coupon and simply express your appreciation.Personalization doesn’t have to be complicated. In a world full of digital communication, a simple handwritten note can help your brand stand out and build stronger relationships.LINKS MENTIONED IN THE EPISODE:LINKEDIN: https://www.linkedin.com/company/handwrytten | https://www.linkedin.com/in/davidwachs/INSTAGRAM: https://www.instagram.com/dbwachs | https://www.instagram.com/handwryttenYOUTUBE: https://www.youtube.com/c/handwryttenWEBSITE: https://www.handwrytten.com-------------------------------CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.