How to manage a charity rebrand

Acting editor Andy Ricketts and senior reporter Emily Harle are joined by Emma Guise, director of marketing and communications at Great Ormond Street Hospital Charity.Emma talks through the reasons behind the charity’s first rebrand since 2017, what it was hoping to achieve and how it will measure its success. She discusses how the charity worked to update its brand for a new digital era and reveals her top tips for charities of all sizes about to embark on a rebrand of their own. Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email [email protected] for further information.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.Subscribe to the Third Sector Podcast on Apple Podcasts or on Spotify. Hosted on Acast. See acast.com/privacy for more information.