How to Market in Reverse

#234 - How to Market in Reverse ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** I often speak about the Triangle Principle, a framework I developed years ago to better market restaurants. It basically says: "There are three sides to a triangle, just like there are three sides to successfully market a restaurant... Attraction, Retention, Evangelism." The bottom line is you gotta get people in, get people back, and get people talking. And the only way to market is to focus on achieving those three goals. To do it well, you gotta start with the end in mind. You've got to market in reverse. ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule