How to Master Kindle Publishing with Jonny Andrews

Summary   On this episode of Rhodes to Success I interview Jonny Andrews who is a bestselling author, publishing expert, entrepreneur, international speaker and business strategies consultant.  Jonny is known as the go-to-guy for author entrepreneurs when it comes to launching a successful business or book by leveraging the power of audience and Amazon. If you ever wanted to know how to hack the publishing industry then this is podcast is a must!   Main Questions Asked -       What is an audience hacker? -       How do you focus on building a large audience while still bringing in revenue? -       What is your opinion on self-publishing versus traditional publishing? -       What is the secret to a successful book launch? -       What is your opinion on writing for Kindle?   Key Lessons Learned   Audience Hackers -       An audience hacker is someone who builds their business by the power of audience -       Building an audience is all about going to where they live online, hang out with them and bring them to your platform so you can communicate with them -       Learn how to properly leverage your platform so you can build a sustainable audience driven business   Building Audiences -       Build your audience of people who are more than likely going to buy from you -       If you can leverage 5-10K of people you can have a million dollar business -       Aim for a focused audience who are your ideal customers not just people who are your fans -       You can turn your customers into fans and your fans into customers   Publishing -       Traditional publishers are more credible and can offer more distribution which potentially get you in front of more eyeballs -       If you don’t have an audience you won’t get a major publisher -       A book is a method of growing your audience -       You can’t make money off books if you are only getting 7-15% (what a publisher will give you) -       Amazon takes 30% so you will get to keep more money   Book Launch -       Get pre-release copies to book bloggers in your niche (Make sure they are a book reviewer) -       If pitching to a podcast host make sure to pitch the content and not the book itself (sell the benefit and not the book)   Pre-Selling -       Book Scan tracks all of the book sales on Monday-Sunday basis across platforms -       If you want to get on the New York Times Bestseller list be in pre-sale 30-60 days before you go live -       The day your book goes live sales count toward Book Scan      Links to Resources Mentioned Interview Connections Audience Hacker Podcast The Grey Wolves   I Love Vampire Novels The Red Podcast (David Hooper) Mikel Mailings Create Space   Click to Tweet   Do you want to be an author entrepreneur?  @Jonny_Andrews reveals how to hack the publishing industry w/ @JessRhodesESS  www.rtspodcast.com   Self Publishing vs Traditional Publishing. Find out the pros and cons w/ @Jonny_Andrews & @JessRhodesESS  www.rtspodcast.com   Thank you for listening! If you enjoyed this podcast, please subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic