How to Master Law Firm Marketing

from Law Practice Today · host The Law Practice Division

In this episode of the Law Practice Today podcast, we dive into the world of legal marketing with special guest Meranda Vieyra, the author of 'Connections' and owner of Denver Legal Marketing. Meranda, a non-lawyer with decades of experience in selling legal services, shares her insights on the importance of personal connections, effective marketing strategies, and the journey of transforming her extensive experience into a comprehensive guide for law firms. Whether you're a solo practitioner, part of a small firm, or running a larger practice, Meranda's advice on client acquisition and marketing will help you build a sustainable and successful law practice.00:00 Introduction: The Personal Touch in Legal Services00:35 Welcome to the Law Practice Today Podcast01:14 Introducing Our Guest: Meranda Vieyra02:07 Meranda's Background and Experience04:28 The Importance of Passion in Legal Marketing06:04 Challenges and Strategies in Legal Marketing07:23 Writing the Book: From Experience to Publication10:03 The Structure and Utility of the Book13:01 Where to Find the Book and Final ThoughtsABA TECHSHOW 2026 - March 25-28, 2026 ABA TECHSHOW 2026: Four days of legal tech innovation in Chicago. Lead the future. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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This episode was published on September 22, 2025.

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