How to maximise and repurpose the content you create for your business

Today’s episode of the podcast is all about how to create content, and what you need to do to repurpose those ideas and really make the most of them. Over the years I have done a fair few episodes around the theme of content, and they've always gone down really well. So, I hope you enjoy it and as always, feel free to connect with me on my socials, and let me know what you think!    KEY TAKEAWAYS COVERED IN THE PODCAST The difference between long and short term content How to maximise and repurpose your content Finding the type of content you like creating   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Successful content creation is about consistency, not how frequently you do it.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about joining The Dream Business Club Find out more about 1:1 coaching with me Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter   Transcript Hello and welcome to this week's episode of the podcast. How are you doing? Okay, so last week I talked about having online courses and the three things that I felt were super, super important to have in order to have a more successful chance at having an online course and selling it, and those three things, were creating content, building an audience, and making sure that you understand your customer's problem and the transformation there're after. Because obviously that's effectively what your course is. You're helping them get a transformation. So what I thought I would do is this week I thought I would talk about content. Now, we've done a fair few episodes over the many, many, many episodes of the podcast around the theme of content, and they've always gone down really, really well. And one of the things I thought about was the fact of like, is there ever any new content, right? Not only from a point of view of there is a ton of content out there in the world, and obviously I'm talking about my industry, but your industry too. There is so much out there. We are all content producers now, and we have Google and you can literally search anything. So is there any new content from that point of view, but also what do you do when you get to my level of 285 episodes of the podcast? So effectively, like every interview was round an hour and every solo is probably less than half an hour. Like that is a ton of me talking for starters, you poor people, but also a ton of content. We have talked about so much stuff, so what do we do? Like how do we keep coming up with content ideas or what do we do with the fact of we already have so much content out there? So today I wanna talk about that. I wanna talk about coming up with ideas and then what you need to do in terms of repurposing those ideas or how you make the most of them. If you are serious in your business, if you are actively trying to grow and you know, be seen by more people, then content is one of the ways you're gonna do that. Even, and I'm gonna kind of stick my neck out here. Even with a product-based business, there is still content that you can produce. So what do I mean first off, by content? I'm confident you all know by now, but let me just cover it of. So we've got long form and short form content. So long form content tends to be things like podcasts, blogs, articles, videos, lives, anything that's a bit more meaty where you're going into a bit more depth. Short form content tends to be things like social media, tends to be posts, tends to be kind of quick, short stuff. So often businesses are pretty good at the short form content. They know they need to be on social media. They know they need to show up. They're not always great at the long form content. Now, I'm not gonna sit here and say you have to have long form content, cuz no one has to have anything. It's your business. You get to decide. However, it is a very helpful thing to have, especially when you are in a knowledge based industry. If you are offering something that is based on your knowledge or that you think needs some explanations. Let's just take one of my lovely members of the club, one of my members does inflatables and soft play hire, and for instance, long form content for them might be blog articles around some of the common questions that they get asked. So even with something like that where you think, well, I don't need a blog or a podcast for that, somewhere where they can go and get more confidence and more comfort around the thing that you are selling or how good you are at your service. So yeah, so I would recommend that most businesses have some kind of long form content. Now, the first thing is you need to decide what you like to do. I do not like writing, therefore, a blog is not for me. I do have a blog on my website. If you go and look those three blogs written ages ago, I should probably just remove this now. But I tried. It really wasn't for me, and I'm just not big on writing. You know, I do write, I'm gonna stop saying I'm not being write. I do do a lot of writing, I journal and stuff. But when it comes to this sort of thing, put me in front of a mic, put me on a stage. That is where my zone of genius is. Writing is not where that is. So the first thing to decide is what do you actually like to do? And start with that. So if you like talking, then a podcast or a live might be good for you. If you like writing, then a blog might be good for you. So, and I didn't really wanna get into too much of like getting started cause I'm hoping lots of you are well and truly started with your long form content. But it's about then taking that bit of long form, which takes time and effort, and how do you then maximize that time and effort to really, really work for you. Now one of the things I think I'm gonna do an episode on, like things I wish I'd thought about when starting a podcast. because if I was to start my podcast today, I'd do it very differently. Anyway. One of the things I was thinking about and, and maybe you guys should think about this too, is we are put in a world where I produce weekly content. So every single week I do a podcast episode, or every week you might do a blog or that is a lot of work. So who says, we've gotta do it that often. So what if you did a podcast that came out every other week? What if you did a blog that came out every other week? What if you over went only went live every other week? It's more about the consistency than how often you are doing it. And the other thing is, if you are spending a few hours creating a blog or you know, for me it's probably like 30 minutes for 20 minutes worth of podcast. Now, bear in mind, I've done a ton of episodes, so I can do this fairly quick. Although I have to say I yawn every time I do an episode. It's really weird. So the reason it takes me 30 minutes or a 20 minute episodes cause have to keep pausing so I yawn do like, am I really finding myself that boring? I think it's like constant talking about anybody interrupting you. So if you are spending a chunk of time doing that bit of content, then why do one every week? Why not do it every other week? But the thing is, it's not about, I think lots of times people will create a bit of content and do one post and go, there you go. I've created a blog. I put it on social media. Done. No, no, no, no, no. You've gotta be absolutely maximizing that content. You have gotta be pulling out as much as possible. And if you've been doing anything for length of time, and if you have a team with you or you have processes that you put yourself in place for yourself, then this is what you should be doing. Like you should be trying to maximize the core bit of content, and if you have a team, brilliant. You have to do the core content. Okay, I have to record the podcast. If suddenly one day one of my team turned up on the podcast, you'd be a bit like, what the what? So I have to record this bit. That's fine. That's my job. But I don't need to do any of the things subsequent. And you know, hopefully by now, if you've listened to the podcast for a while, I have a team who helps me with all that