How To Maximise Your Results With Repurposed Content with Amy Woods

This week’s episode is a practical episode, with lots of incredible tips from Amy Woods, an expert in repurposing content. In her business, Content 10x, Amy takes a core piece of content and ensures she maximises it to its full potential. Whether your core piece of content is an article, a video or a podcast, Amy shares her top tips for creating various other pieces of content alongside it, without taking up too much of your time. If you’re looking to put more content out into the world, this is definitely the episode for you.KEY TAKEAWAYS COVERED IN THE PODCASTRepurposing content is split into two different sides – promoting your core content and then taking the message of your core content and communicating it in various different ways.You should be promoting your content in various different ways. Whether that’s a teaser image, a launch post, a reminder post or various different posts throughout the launch period. Sharing your own content is never a bad thing, especially if you’re getting a conversation started.Having longevity in your repurposing strategy is valuable. This means thinking about SEO and search queries for Google, YouTube and other popular platforms.The lifespan of Tweet is 18 minutes, so don’t worry about scheduling lots of your own content. Not everyone is going to see it.You need to look at the existing resources and the skills that you have, thinking about what steps you can add to your content creation processes that would allow you to repurpose content easily.If you don’t think you have the time to repurpose content, you may want to consider outsourcing it to someone else.Blog posts are one-dimensional, which often makes it hard to repurpose. When it comes to your copy, however, this is something that can be shared in various different places. From sharing it on LinkedIn to using it on Instagram Stories, it’s an easy jump. If it helps, create some graphics using Canva.If you’re looking to make a video or podcast out of a blog post you have written, you can use the post as a way to structure any further content you make.Lumen5 is a great way to repurpose your blog post into a video. The software will pull out the main points of your blog post, making a video for you.Live video is a great starting point when it comes to content as it’s an experience for your followers, helping you to build a community. It gives people access to you and it’s authentic content.If you have published a live video, you can extract the audio and potentially use it as a podcast episode.Write key discussion points from your videos and turn them into a blog. The same applies to podcast episodes when you’re creating show notes.When creating a podcast, you may also want to consider having a transcript.If you’re talking about visual content in a podcast, it helps to have visual content that goes alongside it. This could be a content upgrade and lead generation tool.Repurposing content doesn’t necessarily have to be breaking down content, but it could be building it up too. For example, you could turn 10 blog posts into an eBook.When it comes to repurposing content that people have paid for, you need to be as transparent as you possibly can. Whilst you can’t give everything away, there are ways in which you can share some of the information you’re using in paid content. In a sense, you want to create a sense of FOMO.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you may feel like you don’t have time, you need to think about whether or not your schedule is too tight. You should have time to repurpose, so make sure you’re making time for creating new short-form content that is based on the long-form content you’re already producing.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Amy – 03:59How Often Should I Be Posting My Core Content? - 07:01Having Time to Repurpose Content – 15:30How to Repurpose Your Blog Content – 21:36How to Repurpose Your Video and Podcast Content – 30:51How to Repurpose Content from your Membership, Speaking Opportunities and Courses – 43:56Transcript below Hello, good morning, and a very warm welcome to today's episode. How are you on this wonderful day? I hope it's wonderful. I don't know about you, but the beginning of the year has felt a little bit tough, a little bit hard-going. I was talking to someone yesterday and talking about the weather, as you do because we're British, and saying that in the UK, it's just grey. I don't mind it being cold. I actually quite like it being a bit frosty, because at least then there's a blue sky, but just it's been really grey. So yeah, I think that's had a really big impact on my mood and how I felt. Anyway, I'm thinking more positively today and ignoring those grey skies and being much more upbeat. Which I am generally upbeat, I have to say. But occasionally, it just feels a bit much these dark nights, and dark mornings, and rubbish weather. So roll on some sunshine.And this year, I'm not going to Social Media Marketing World, which I have been to for the past four years and I've been in San Diego in March, which I have to say is always lovely. Because one, it's my birthday at the end of March, so that's always nice to have a trip close to it. But also, so I have actually spent quite a few of my birthdays in the states. But also, having a bit of sun in March is heaven. And I remember ... Oh, I don't want to think about it, actually. I remember sitting by the bay, looking at the boat, drinking a cocktail and, oh gosh, if only, if only. Anyway, I'm focusing on growing the academy, which is why I'm not doing as much travelling. Although saying that, I have got a few things planned in for later in the year, so that should be fun.Anyway, anyway. On with today's episode. So this one's a really good one. I think you're going to love it, because when I look at my podcast stats, which I do far too often, by the way. The stuff that is really practical content stuff tends to go down brilliantly and actually they tend to have some of my highest episodes. And this one is exactly the same. So this one is an interview with the very lovely, Amy Woods, from Content 10x, and she is an expert in repurposing content. So what she does in her business and for her clients is she will take their content and create loads of different content out of it. Whereas we had the lovely, Natalie, talking about how to make the most of your content in the sense of once you've created it, where to put it, what sort of things to say about it.This is if you've got some core content, like a video or a podcast, how can you then turn that into loads of other bits of content so that you're really maximising your effort of that one core bit of content? But like I said, Amy's an expert on this. She actually has a podcast talking about this. I was a guest on it a little while back. I'll link up to all this in the show notes. And I don't know how she talks about it all the time, because to have a podcast where you just talk about content repurposing, it's amazing. She's got loads of ideas. So well done to her on that front, because like I said, I don't know that I could do a podcast on that every single week. I would run out of ideas fairly quickly. But anyway, she's fab. I think you're going to really enjoy today's episode. So I am not going to waste anymore of your time and I'm going to let you jump straight in. Introducing Amy So I am really excited today to welcome my guest, the very lovely, Amy Woods. Amy, how are you?I am very good, thank you. Thank you for having me on.No worries whatsoever. I should just say, we've just spent the last 45 minutes chatting and then realised we really need to get on with this podcast episode. So we've had a lovely catch up. Amy, in case my audience don't know who you are and haven't come across you and Content 10x before, please just give us a really brief overview of who you are and how you got to do what you're doing today.Yeah. So, I run a business called, Content 10x, and we're a creative agency, basically, that specialises in repurposing content. So we work with small businesses predominantly who embrace content marketing, so they'll have podcasts, create video content, live streams, that kind of thing. And we repurpose content as a service, essentially. So we're an agency consisting of copywriters, graphic designers, video editors, podcast editors, and content publishers and NQA review, etc. And we offer that as a service to businesses so that they can focus on core quality and then focusing on running the business and lots of content gets repurposed. And then also have podcasts, like [Sophie 00:05:18] had been on it a few weeks ago just saying how brilliant that episode was and how it's been one of the most downloaded episodes of [crosstalk 00:05:24]-Nice, so awesome.Yes, it's awesome. And blog. And I had my blog come out recently. So anything in the world of content repurposing is what I'm all about, basically.And that's awesome. Because, one thing I never did, and we just briefly talked about this previously, is I never niched down. Now I don't feel like I could or I want to, because I like doing bits of everything. But I love the fact of when you think about running a business and being niche, this is really niche, isn't it?Yeah.But, it's something that, A, people aren't doing enough. And B, it doesn't need the business owner to do this. Once you've created that core bit of content, you just need a process. So, a few weeks ago, just so my audience aren't listening to this and thinking, "Oh hang on, we've...