How to Measure Marketing ROI When You're Not a Marketer

Send us Fan MailIn this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in language between marketing and finance teams, and the common pitfalls in marketing metrics. Olajiga highlights key metrics that matter to finance teams, such as customer acquisition costs and payback periods, and stresses the importance of brand investment. He also addresses common miscalculations in marketing and the need for clear communication between marketing and finance to ensure effective marketing strategies.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.