Digital Customer Journeys: Growth Marketing for Business Leaders and Founders

Send us Fan MailIn this episode, Femi Olajiga discusses a case study of a small pharmaceutical organization struggling with Google Ads. Despite spending a significant budget, they were receiving clicks but no leads or bookings. Femi identifies multiple issues including campaign structure, compliance problems, keyword strategy, website UX, and conversion rate optimization. He emphasizes the importance of aligning Google Ads with SEO and improving the overall digital marketing strategy to enhance lead generation and conversion rates.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailIn this episode, Femi Olajiga discusses the essential SEO KPIs that small business owners should focus on to connect their SEO efforts to commercial outcomes. He emphasizes the importance of distinguishing between vanity metrics and commercial metrics, understanding customer acquisition costs, and the long-term benefits of investing in SEO. The conversation also highlights the role of AI search in SEO metrics and provides actionable questions for business owners to ask their SEO agencies to ensure they are focusing on the right metrics that drive profitability.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailIn this podcast episode, Femi Olajiga discusses the critical importance of Google Ads access for small business owners, emphasizing the need for visibility and control over their advertising accounts. He highlights the staggering statistic that 61% of Google Ads budgets are wasted on ineffective keywords and outlines the essential steps for setting up and managing Google Ads effectively. The conversation covers the importance of ongoing management, regular audits, and strategic keyword targeting to optimize ad performance and reduce wasted spending. Femi also offers a free Google Ads audit to help businesses improve their advertising strategies.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailIn this episode, Femi Olajiga discusses the importance of understanding Google Ads performance metrics within the broader context of marketing. He emphasizes the customer journey, highlighting the significance of brand awareness and the various stages of the purchasing process. The conversation delves into key performance metrics such as impressions, click-through rates, quality scores, and conversion rates, providing insights on how to effectively measure and optimize Google Ads campaigns. Femi also stresses the importance of integrating Google Ads with other marketing strategies to enhance overall performance and drive revenue growth.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailFemi Olajiga discusses the key marketing metrics that finance teams and business owners should demand from their marketing teams. He explains why marketing reports often show misleading numbers, how to connect marketing metrics to profit, and the three critical numbers that drive business growth. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailIn this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in language between marketing and finance teams, and the common pitfalls in marketing metrics. Olajiga highlights key metrics that matter to finance teams, such as customer acquisition costs and payback periods, and stresses the importance of brand investment. He also addresses common miscalculations in marketing and the need for clear communication between marketing and finance to ensure effective marketing strategies.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailIn this episode, Femi Olajiga discusses a comprehensive 10-step Google Ads audit process tailored for small business owners. He emphasizes the importance of conversion tracking, account structure, search term reports, negative keywords, budget allocation, bidding strategies, keyword match types, ad copy, and landing page optimization. The goal is to empower business owners to effectively manage their Google Ads and increase lead generation by up to 90%.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailIn this episode, Femi Olajiga shares a detailed case study on how a website redesign for a private clinic led to a 90% increase in appointments. He discusses the initial challenges faced by the clinic, the strategies implemented to enhance user experience, optimize navigation, and improve the homepage for better conversions. Femi emphasizes the importance of understanding customer journeys, effective email marketing, and removing friction points in the booking process. The episode concludes with key takeaways and an invitation for listeners to connect for further assistance.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailFemi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryIn this episode, Femi Olajiga discusses the critical aspects of the website design process, particularly for small business owners. He highlights common mistakes made during the design phase, the importance of understanding user psychology for conversions, and outlines a structured approach to creating a high-converting website. Femi emphasizes the need for a comprehensive strategy that includes SEO, UX, and content considerations, and provides actionable insights for optimizing existing websites.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryIn this episode, Femi Olajiga discusses the significance of Google Business Profile for small business owners, emphasising its role in local SEO and customer acquisition. He explains how to optimise the profile for better visibility on Google Maps, the importance of customer reviews, and strategies for engaging with customers effectively. The conversation highlights the cost-effectiveness of using Google Business Profile compared to traditional advertising methods.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryFemi Olajiga shares a comprehensive guide on growth marketing strategy for small business owners, emphasizing the importance of a documented plan, understanding your brand, market analysis, and building in-house marketing capacity.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryFemi Olajiga shares a comprehensive 7-step marketing audit process designed for business owners to evaluate and improve their marketing efforts. This episode covers brand strategy, competitor analysis, SEO, paid ads, content marketing, analytics, website CRO, and team structure, empowering owners to identify waste and optimize for growth.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryFemi Olajiga discusses how business owners can effectively manage their Google Ads budgets, avoid conflicts of interest, and ensure their advertising efforts align with profit and revenue goals. He emphasizes the importance of proper delegation, regular review meetings, and understanding the commercial impact of ad campaigns.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryFemi Olajiga discusses how optimizing landing pages and aligning Google Ads strategies can significantly improve conversion rates and reduce wasted ad spend. He shares insights from research, case studies, and practical tips for business leaders to enhance their digital marketing efforts.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryFemi Olajiga discusses the core reasons why marketing efforts often fail and provides actionable solutions for business leaders to improve commercial outcome from marketing. Key topics include the importance of a documented marketing strategy, the role of leadership and accountability, and how to hire the right marketing talent.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryIn this episode, Femi Olajiga shares essential questions business leaders must ask before approving paid social media budgets. Covering platform choices, budget structure, creative investment, and measurement, this guide helps optimize social media advertising strategies.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryIn this episode, Femi Olajiga discusses critical questions business leaders should consider before approving their SEO budgets. He emphasizes the impact of AI search on organic traffic and the importance of understanding the commercial value of SEO investments. The conversation covers the need for transparency in SEO spending, the relevance of traditional metrics, and the integration of SEO with other marketing strategies. Femi also highlights common mistakes made in budget management and the evolving landscape of SEO in the context of AI.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailAs a business leader, its not your job to fix this but it’s your job to ask the right clarifying question that ensures your Google ads budget is not being wasted. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailQuestions Every Business Leader Should Ask Before Approving a Marketing BudgetIn this episode, Femi Olajiga discusses the critical questions business leaders should ask before approving a marketing budget. He emphasises understanding marketing metrics, budget allocation, attribution modelling, and how to structure marketing spend for profitability and growth.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryHiring your first marketing leader is decision that directly impacts your company’s growth journey. Get it right, and you grow. Get it wrong, and your growth declines and you end up wasting your marketing budget.Femi Olajiga shares expert insights on how small business CEOs can effectively hire their first marketing leader, structure the onboarding process, and leverage AI tools for marketing productivity.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailThis explode discusses the fundamentals of Google Ads budget, targeting and tracking from a business leaders perspective. Femi Olajiga shares the important questions you should be asking your team before and after you approve budget for Google Ads.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan Mail summaryIn this episode, Femi Olajiga discusses how business leaders can identify and reduce bad leads. He emphasizes the importance of filtering systems, aligning sales and marketing, and optimizing and using forms to filter bad leads and attract high-quality prospects.Most business leaders assume that bad leads are a marketing or sales problem, thats not 100% accurate. Bad leads are basically time waster so its important to reduce the number of bad leads entering your sales teams pipeline. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailSummaryFemi Olajiga explores how small businesses can leverage AI tools to dramatically enhance their marketing efforts without the need for large budgets or hiring extensive teams. He discusses practical workflows, automation strategies, and tools that can level the playing field against bigger competitors.Key  topicsAI as a workflow for marketing automationCost-effective strategies for small business marketingUsing AI tools for SEO, content, and analyticsBook a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan Mail summaryIn this episode, Femi Olajiga discusses the strategic decision to transition marketing functions from external agencies to in-house marketing teams. He explores the reasons behind this shift, including cost efficiency, brand alignment, and the need for dedicated marketing personnel. Femi outlines the benefits of in-housing marketing, such as improved execution speed and better alignment with company goals. He also provides a step-by-step guide on how to effectively transition to an in-house marketing team, emphasizing the importance of auditing current marketing practices and hiring the right talent.Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Send us Fan MailIn this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of education and ongoing training to address unconscious biases and ensure that all team members feel valued and included.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailIn this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach to audits, including a detailed checklist and the significance of understanding the nuances of Performance Max campaigns. Common mistakes across different industries are also highlighted, underscoring the necessity of expert intervention for optimal Google Ads performance.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailGet a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailSummaryIn this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion also covers how to manage seasonal campaigns and the implications of bidding on competitor terms. Throughout the conversation, practical tips and insights are shared to help business owners reduce budget waste and improve their advertising effectiveness.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailSummaryIn this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the significance of understanding customer intent and aligning SEO efforts with business objectives. He also shares practical tools and techniques for effective keyword mapping and stresses the importance of integrating SEO with other marketing channels, including paid advertising.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailSummaryIn this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content, and leveraging AI tools effectively while maintaining human creativity.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailSummaryIn this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword research, the significance of ad copy, analyzing customer behavior, and the necessity of local context in managing Google Ads. Olajiga also highlights the importance of optimizing bidding strategies and the potential pitfalls of outsourcing Google Ads management.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailSummaryIn this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath  discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. Erno shares insights on how small businesses can leverage Google Ads to capture demand, the impact of quality score on ad performance, and the use of ad extensions to enhance click-through rates. The conversation also delves into bidding strategies, audience targeting, and the importance of monitoring and optimising campaigns for success.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailSummaryIn this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding strategies, and the importance of optimizing settings for better performance. The conversation concludes with insights on budgeting and monitoring ads, highlighting the value of consulting services for medical practitioners.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailSummaryIn this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these strategies, businesses can enhance their online presence and improve conversion rates.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailIn this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objectives. Femi Olajiga also highlights the significance of understanding customer profiles and developing a comprehensive marketing strategy that includes various tactics beyond just paid advertising. He advocates for regular audits and collaboration tools to enhance visibility and effectiveness in marketing efforts.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailIn this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for businesses to monitor their online presence, influence narratives, and manage crises effectively to enhance customer trust and conversion rates.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailEffective SEO Strategies for Non-Technical Business LeadersIn this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importance of authority and brand perception in the digital landscape. The conversation highlights how generative AI tools are changing user behavior and the way businesses should approach their online presence to remain competitive.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailEffective SEO budget planning strategies for small businessesIn this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, and the significance of using the right tools. The conversation also covers how to make SEO budgets agile by monitoring performance metrics and adjusting allocations based on results. Overall, the episode provides actionable insights for optimizing SEO strategies and budgets.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailList of Digital marketing channels That Can SKYROCKET Your BusinessIn this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, including awareness, consideration, decision, purchase, and post-purchase. The conversation covers social media, email marketing, SEO, and emerging trends like Generative Engine Optimisation, providing insights on how to effectively align these channels with customer needs and behaviours.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailGoogle Ads CRASH-COURSE for Non-Marketing Business Leaders!In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business owners, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions. He emphasises the need for collaboration between teams to enhance landing page experiences and improve conversion rates, while also addressing the significance of conversion tracking and A/B testing.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailSEO Demystified: A No-BS Guide for Non-Marketing Business LeadersIn this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical strategies for optimizing websites to improve Google rankingsGet a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailStop Wasting Your Marketing Budget With These Simple Fixes!In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content production process. He also highlights the necessity of optimising marketing channels, ensuring website efficiency, and improving email marketing strategies. Finally, he advocates for agile marketing budgeting to enhance the effectiveness of marketing expenditures.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailTop Tips for Ecommerce Marketing Strategies: A step-by-step guide!In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies. He emphasises the importance of understanding customer needs, creating awareness, and optimising marketing efforts to enhance customer loyalty and retention. The conversation also highlights the significance of aligning marketing tactics with website optimisation and the role of email marketing in driving repeat purchases.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailIn this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga also stresses the significance of content in marketing and provides key recommendations for enhancing the effectiveness of marketing planning processes.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailIn this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into the customer journey. The discussion also covers the significance of optimizing content for conversion and establishing a culture of regular content review to enhance customer experience and drive marketing success.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailIn this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to action are explored, along with the importance of user experience and engagement strategies. Femi emphasizes the need for conversion rate optimisation and the impact of payment processes on overall sales performance.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailIn this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive list of considerations for selecting an agency, including evaluating their capabilities, communication processes, and how to protect your investment. Olajiga also highlights the differences between hiring an agency and a consultant, advocating for a strategic approach to ensure effective collaboration and results.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailIn this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agencies. He also highlights the need for specific skills within the team and the potential for external support to enhance the team's effectiveness.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

Send us Fan MailIn this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion covers key factors influencing conversion, the CRO process, best practices, and the significance of trust and social proof in online sales.Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting