How To Nail Your Branding & Marketing Funnel as a Product Based Business with Ruthie Sterrett | Episode 28

This week I'm so excited to introduce you to my friend Ruthie Sterrett from The Consistency Corner!Ruthie is a brand and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability.In this episode we chat about:Ruthie’s journey into the marketing world and how that came to be.What to do if your branding and marketing feels a little stale - especially if you’ve been doing it for a few years?The importance of brand photography for a product based business and why you need to invest in photos that tell the story of your product and business.How to sprinkle evergreen content into your content plan and website so that it still feels cohesive for your business.The three phases of the marketing funnel - attract, nurture and convert - and how you can implement this into your product based business... and so much more!Loved this episode?Connect with Ruthie here:Free Resource: Holiday Content PlannerBook a DFY Instagram 9-Grid Session with Ruthie HEREThe Consistency Corner InstagramLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]