How to Name Your Art Business (#56)

One of the first steps an artist makes when turning professional is to decide on an art business name, and many new artists make this more complicated than it should be. Allow me to bottom line this entire podcast episode: If you are a fine artist, your first choice is to always use your given name for marketing your original art. I understand it isn't always this easy. There are sometimes reasons for not using your own name, including, as I've learned, reasons of physical and emotional safety. Setting those very real concerns aside, the most frequent arguments against using given names for an art business are the following. My name is too common / Someone else already owns the URL with my name [And she's a porno star!] My name is too hard to spell I sign my name as X on my paintings, but I want to be known as Y I consider these objections one by one and give you tips for overcoming them in this episode of the Art Biz Podcast. This episode is sponsored my signature business-building program for artists, the Art Career Success System. All of the lessons you learn in the Art Career Success System are tasks you will address repeatedly throughout your art business and career—like rewriting your artist statement, submitting exhibition proposals, developing content, and nurturing your connections. In the ACSS you will build a strong foundation that will last throughout your career. Please join our community of ambitious artists. See http://artcareersuccesssystem.com Music for the podcast is by Wildermiss: Wildermiss.com Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 56). Follow me on Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!