EPISODE · Jun 17, 2026 · 34 MIN
How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438
from The Futur with Chris Do · host The Futur
Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around online, but a step-by-step formula for identifying whether your offer is even viable, who your ideal client actually is, and how to signal to them so clearly that they see your content and think, "Wow, that's me." If you've been building on referrals and wondering why online marketing isn't working the same way, this one's for you. Timestamps: (00:00) - Intro (01:01) - Why Niching Scares Creatives (02:08) - Online Marketing vs. Referrals (05:08) - The Offer Viability Formula (10:07) - Curse of Knowledge and Prospect Language (13:22) - Niching as Recognition (14:05) - Identity, Location, Stage of Life (16:15) - Using Insider Language (19:13) - Authenticity and Showing Up Online (19:52) - Cultural Rules and Unwritten Norms (21:12) - Real Client Example: Videographer in Sydney (28:48) - The Trust Utility Equation (32:06) - Where to Find Matt Listen to Matt’s first episode here: Spotify: https://open.spotify.com/episode/6uBCO99SNMasuZSYHUEcJY?si=2_10Fki8Q4yB4olFfee9VA Apple Podcasts: https://podcasts.apple.com/uy/podcast/the-linkedin-strategy-youre-missing-with-matt-lakajev/id1209219220?i=1000711922323 Check out today's guest, Matt Lakajev: Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev Matt's YouTube: https://www.youtube.com/@matthewlakajev Seven Figure Creators: https://sevenfigurecreators.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around online, but a step-by-step formula for identifying whether your offer is even viable, who your ideal client actually is, and how to signal to them so clearly that they see your content and think, "Wow, that's me." If you've been building on referrals and wondering why online marketing isn't working the same way, this one's for you. Timestamps: (00:00) - Intro (01:01) - Why Niching Scares Creatives (02:08) - Online Marketing vs. Referrals (05:08) - The Offer Viability Formula (10:07) - Curse of Knowledge and Prospect Language (13:22) - Niching as Recognition (14:05) - Identity, Location, Stage of Life (16:15) - Using Insider Language (19:13) - Authenticity and Showing Up Online (19:52) - Cultural Rules and Unwritten Norms (21:12) - Real Client Example: Videographer in Sydney (28:48) - The Trust Utility Equation (32:06) - Where to Find Matt Listen to Matt’s first episode here: Spotify: https://open.spotify.com/episode/6uBCO99SNMasuZSYHUEcJY?si=2_10Fki8Q4yB4olFfee9VA Apple Podcasts: https://podcasts.apple.com/uy/podcast/the-linkedin-strategy-youre-missing-with-matt-lakajev/id1209219220?i=1000711922323 Check out today's guest, Matt Lakajev: Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev Matt's YouTube: https://www.youtube.com/@matthewlakajev Seven Figure Creators: https://sevenfigurecreators.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Produced by UNFLTR Learn more about your ad choices. Visit megaphone.fm/adchoices
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How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438
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