PODCAST · business
The Futur with Chris Do
by The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
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Positive Thinking Never Sticks w/ Dr. John Demartini | Ep 455
At twenty-eight, Dr. John Demartini took 300 best-selling books on positive thinking, underlined every positive word, compiled 2,000 index cards, then chanted them 108 times a day for two years while monitoring seven areas of his life four times a day. At the end he ran the numbers. It came out...
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Your Betrayal Works for You w/ Dr. John Demartini | Ep 454
A woman still resents the friend who broke her trust years ago. The story she tells about it is that people tear you down when you shine too bright. Chris Do hands the room to Dr. John Demartini, who runs his method on her live and in front of everyone: narrow the story to one specific act, find...
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Going Viral Won't Build Your Brand w/ Chris Do | Ep 453
There's a version of Hawk Tuah Girl in every algorithm feed: one clip, one accident, one viral moment that turns into an identity overnight. Chris Do says that's not a strategy, it's luck, and luck runs out. What actually holds up over years comes from solving the same problem for the same person...
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The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452
Brittney Carlini taught herself Photoshop to make thumbnails for her husband's YouTube channel because they couldn't afford to hire anyone. Now she builds tension into every frame she designs, a bar of soap forged from steel, a jet-powered go-kart racing a closing railroad crossing, the eye of a...
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Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451
Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer data beats clever...
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Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450
Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out of the tool she helped build, and why she's skeptical...
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Know When to Quit w/ John Lee | Ep 449
John Lee went from selling prawn crackers and used game cartridges as a teenager to closing property deals with none of his own money, and eventually building a career across real estate, sales training, social media, and AI. In this conversation, Chris Do and John break down WIIFT (What's In It...
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Scaling A Solo Creative Business w/ Matt Essam | Ep 448
Matt Essam, author of The Creative Studio Roadmap, joins Chris Do for a live episode recorded in front of a studio audience to break down the pillars of turning a solo creative business into one that scales: differentiation, communication, and delivery. Chris and Matt pull audience members into…
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Stop Studying, Start Learning w/ Justin Sung | Ep 447
Dr. Justin Sung was a practicing physician before he became one of the most-watched learning coaches online, and in this conversation he takes apart the biggest myth people believe about how they learn: that everyone has a fixed "learning style" they should lean into. Justin walks Chris through...
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Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446
Matt Gray built and exited companies, grew audiences into the millions across three ventures, then turned that same systems thinking toward his own personal brand and scaled it to over 3 million followers. In this conversation, Matt walks Chris through the full arc: getting sober and using a…
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The Psychology of Personal Style w/ Kimberly Parry | Ep 445
Chris Do welcomes stylist and archetypal coach Kimberly Parry to explore the deep connection between clothing, confidence, and identity. Parry walks through her Succeed with Style framework, the psychology behind why people sabotage a new look the moment they try it on, and the Bro Pro, Faux Pro,...
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The 3 Rules of Personal Branding Nobody Tells You w/ Chris Do | Ep 444
Most people build a brand around what they do. Chris Do says that's exactly why no one remembers them. In this episode, Drigo sits down with Chris to dig into the philosophy behind his new workbook, Unbland Yourself, and what it actually takes to stop blending in and start building a brand that...
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How to Sell Your YouTube Channel w/ Tyler Chou | Ep 443
Tyler Chou spent nearly 20 years as a Hollywood attorney at Disney, Buzzfeed, and Skydance before a midlife crisis and a layoff pushed her into the creator economy. Now she's the legal strategist behind some of the most valuable creator-led businesses on the internet, including one valued at $100...
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How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442
Chris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and watching his VC-backed follow-up fail, Chau started messing around with an old Ford Bronco in his...
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The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441
Most creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to find the right moment that never comes. Chris breaks down why that pattern hurts you before you…
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How to Attract What You Want w/ Jodie Cook | Ep 440
What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practical framework for getting what you want without becoming obsessed with it. From vision boards to...
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How to Close Clients as the Underdog w/ Chris Do | Ep 439
In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor takedown, and the...
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How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438
Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around online, but a step-by-step formula for identifying whether…
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How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437
Chris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watching clients struggle to answer this, and she's honest that she's still working through it herself....
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How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436
Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to founding a global industry conference, and the path wasn't a big platform or viral moment. It was...
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Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435
Chris Do identifies the invisible distance between who a creator is and who they present to the world, a phenomenon he calls the authenticity gap. He explains that performing for acceptance rather than showing up authentically leads to creative burnout, attracted the wrong audience, and...
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How To Become World-Class At Anything w/ Jodie Cook | Ep 434
Most people think they're world-class. Most people are wrong. In this conversation, Chris sits down with Jodie Cook, entrepreneur, powerlifter, and author, to break down what it actually means to operate at the very top of any field, and what separates the truly elite from everyone else who just...
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Leading the Client Journey w/ Mikon van Gastel | Ep 433
Chris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "lead the witness" during pitches, the shifting value of experience in a millennial-driven market,...
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Build a Business You Love w/ Marie Forleo | Ep 432
In this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dangers of a scarcity mindset and explains how reframing our relationship with money unlocks new...
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6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431
This episode explores the growing anxiety creatives feel around AI and reframes the conversation toward long-term relevance and value. Chris Do breaks down six high-income creative skills that AI cannot replace, emphasizing that these are not job titles but human capabilities to strengthen and…
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Why Process is Better Than AI w/ Scott Clum | Ep 430
Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, Clum champions the tactile, utilitarian process of making art and embracing the beauty of…
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Personal Brand vs Reputation w/ Matt Essam | Ep 429
In this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals experience internal resistance when considering a personal brand, often fearing the required…
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Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428
Chris Do and Jule Kim explore the hidden costs of holding back and the profound impact of saying exactly what you think. Many professionals struggle to speak up due to cultural conditioning, fear of judgment, or social anxiety. By unpacking real-world scenarios—from navigating social discomfort…
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Stop Selling Services, Sell Value w/ Chris Do | Ep 427
Many creative professionals detest sales because they focus on selling services rather than tangible business value. Chris Do unpacks the five biggest lessons from Kevin Daly's book, Socratic Selling, offering a framework for those who hate manipulative sales tactics. By learning to dollarize...
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Stop Doing Everything w/ Mo Ismail | Ep 426
Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" framework, Chris explains how narrowing focus to a single target market and offering creates the...
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Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425
Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They...
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The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424
Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intuition often outperform data-crunching and why your audience, not the algorithm, is the ultimate...
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Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423
Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture allows a company to scale and even sell without the owner's constant involvement. Listeners will...
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10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422
Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help creators stand out in a crowded market. He explains why "different" is superior to "better" and…
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How to Build a Standout Brand w/ Mo Ismail | Ep 421
In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to cut through the noise and why being a "correct contrarian" is essential for true thought...
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The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420
Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinction between reputation and personal branding and how the digital landscape offers a "virtual room"...
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From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419
Chris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required to pivot from a failing retail model to a $400 million e-commerce powerhouse and how high-level...
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The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418
In this episode, Chris Do sits down with Panache Desai to explore why so many high performers feel burned out despite outward success. Panache challenges the idea that people are broken or need fixing, reframing burnout as a symptom of living from survival, identity, and fear rather than from...
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Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417
In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creators from their true intentions and ties self-worth to external validation. Drawing from over a...
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Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416
In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins and infinite games, emphasizing why building something you never want to sell leads to deeper...
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How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415
In this episode, Chris Do challenges the belief that creative work is a commodity and explains why lowering prices is rarely the right solution. He reframes competition through the lens of imagination, using everyday examples to show how value is created through differentiation, convenience, and...
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Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414
In this episode, Chris Do sits down with Dr. John Demartini for a wide-ranging conversation on human perception, trauma, and the power of reframing life experiences. Dr. Demartini shares his extraordinary personal journey—from severe learning challenges and homelessness to becoming a prolific...
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The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413
In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defenses, builds trust, and creates natural reciprocity in both business and personal relationships....
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Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412
In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the difference between honest feedback and destructive criticism, and why many people interpret any...
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How to Market Your Services the Right Way w/ Chris Do | Ep 411
In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” versus building services for a clearly defined, high-value client. Through real examples and...
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The Business of Design Systems and Standards w/ Jesse Reed | Ep 410
In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journey from Pentagram to co-founding multiple ventures, including Standards Manual, Order, and...
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The Marketing Genius of Better Call Saul w/ Chris Do | Ep 409
In this episode, Chris Do breaks down a powerful lesson on positioning, marketing, and sales using a scene from the TV series Better Call Saul as an unexpected case study. By analyzing Saul Goodman’s pivot from selling cell phones to selling “privacy,” the episode illustrates how redefining a...
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Build Your Success Formula w/ Jodie Cook | Recast
In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching Coachvox and...
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Designing a Life That Fuels Creativity w/ Mo Said | Ep 408
In this episode, Chris Do sits down with Mo Said, founder and creative director of Mojo Supermarket, to unpack what it really means to build an interesting life, business, and brand. Through stories from Mo’s journey—starting an agency with little structure, growing it into a global creative…
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Building Your Client Dream Team w/ Daniel Priestley | Recast
In this episode, Chris Do sits down with returning guest Daniel Priestley for their fourth conversation, diving deep into what it really takes to land high-end clients and transform a creative business. Daniel explains why top-tier clients are often easier to work with than small ones, revealing...
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ABOUT THIS SHOW
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
HOSTED BY
The Futur
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Frequently Asked Questions
How many episodes does The Futur with Chris Do have?
The Futur with Chris Do currently has 458 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Futur with Chris Do about?
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development....
How often does The Futur with Chris Do release new episodes?
The Futur with Chris Do publishes regularly with 458 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Futur with Chris Do?
You can listen to The Futur with Chris Do on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Futur with Chris Do?
The Futur with Chris Do is created and hosted by The Futur.
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