How to NOT be funny
from Death to the Corporate Video Hosted by Umault
Key Takeaways Originality over “safe jokes.” Recycled humor feels stale and won’t get shared. Take risks to stand out. Uncertainty is a part of creativity—lean into it for bigger payoffs. Avoid forced funny faces and clichés. True comedic impact comes from authenticity and fresh perspectives. Embrace your doubt. Sometimes, your biggest second guess might be the thing that resonates most with an audience.
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What this episode covers
In this Death to the Corporate Video episode, host Guy Bauer riffs on why attempting “approved” humor (like smashing computers or forced funny faces) is a surefire way to kill genuine laughs. Instead, Guy makes the case for original, risky, creative comedy in B2B video ads. Tune in to hear how one of Umault’s most offbeat, doubt-ridden projects became a massive hit—and why it proves you should go big or go home regarding humor.
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