How To Optimise AI Search Visibility

What this episode covers

James Dooley interviews Dan Petravich about AI SEO and what it really takes to win visibility inside ChatGPT, Gemini, Perplexity and other LLM-driven search experiences. Dan Petravich explains why SEO and GEO are not the same, why the industry does not need another acronym, and why “AI SEO” is the cleanest label for what is happening. Dan Petravich breaks down selection rate optimisation, model bias, and how tools like Treewalker.ai expose low confidence points in a model’s understanding of a brand. James Dooley and Dan Petravich also dig into why traditional SEO still matters because AI systems tend to ground from top results, why brands with stronger entity signals get selected more often, and why behaviour signals and sustained demand can prop up rankings even when content quality is weak. The episode finishes with practical ideas for building brand familiarity, mining citations, and adapting to a world where AI agents reduce clicks and rewrite interfaces on demand. Where to Listen to This Episode How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO is available across all major podcast platforms. Choose your preferred platform below. Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Transistor Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Pocket Casts Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Amazon Music Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Entity Home Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Spotify Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Podverse Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Pod.link Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Truefans Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Castro Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Castbox Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Podcast Addict Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Deezer Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Rephonic Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Player FM Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Listen Notes Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Podcast Guru Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Podchaser Listen to How To Optimise AI Search Visibility | AI SEO, LLM SEO, GEO on Audible

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Frequently Asked Questions

How long is this episode of Fatrank Podcast?

This episode is 48 minutes long.

When was this Fatrank Podcast episode published?

This episode was published on February 24, 2026.

What is this episode about?

James Dooley interviews Dan Petravich about AI SEO and what it really takes to win visibility inside ChatGPT, Gemini, Perplexity and other LLM-driven search experiences. Dan Petravich explains why SEO and GEO are not the same, why the industry does...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Fatrank Podcast episode?

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