How To Optimize For Amazon's Q5 - New Year, Now You Deals

Send us Fan MailThe days after Christmas aren’t downtime, they’re a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year deal promos to retargeting cart abandoners, this guide shows how to turn post-holiday demand into end-of-year revenue.Understand how Amazon's “New Year, New You” deal type works, how to set dates to maximize exposure, and why brand cart campaigns are critical right now. You’ll also learn how to adjust ads for lower traffic, when to raise bids or lower budgets, and how AMC’s audience targeting can reach customers who didn’t get your product as a gift.Want a quick strategy review on your post-Christmas setup? Get a free ASIN audit here: https://bit.ly/43Kst2KNot sure how to set this up for your own brand? Book a 1-on-1 call with our team and get a strategy tailored to your account: https://bit.ly/4jMZtxu#AmazonSales #EcommerceTips #Q5Sales #GiftCardShoppers #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why Q5 Is Overlooked by Sellers00:42 – What Is Q5 and Why It Works01:10 – New Year, New You Deal Window01:47 – Deal Fees and Worth Testing02:23 – Using Brand Cart Abandoners03:13 – Buying What They Didn’t Get03:50 – Final Push for Year-End Orders04:05 – Adjusting Ads: Bids vs Budget04:12 – AMC Audience Retargeting Strategy04:38 – Category + Branded Campaign Setup05:00 – Closing Thoughts and Final Tip________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show