How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]

Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all. This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Prosper 2:10 Tacos giveaway (no, really) 4:47 Optimizing for Total ACOS 7:04 How to determine Total ACOS 10:10 What influences Total ACOS? 13:30 Poor strategies that brands implement to lower Total ACOS 16:27 Why brands need to consider micro-level 20:30 Product ad reports for sponsored brands? 21:12 What’s brand halo? 23:10 Why don’t brands ask for Total ACOS per product? 25:40 How to lower Total ACOS with only PPC 31:00 Why to separate different Amazon goals 32:34 Why to lower budget, but not bid 36:40 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links BetterAMS Prosper Show Total ACOS Trinity Your Guide to Amazon Advertising Strategy Lowering CPCs in 2021; The PPC Den Podcast series, PPC Boosters Live Show on Marketing during Covid-19 Another Destaney episode, What are Dayparting and Weekparting in Amazon PPC? Join our newsletter and never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Need help with Bid Optimization? Try Ad Badger App. https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon from BetterAMS Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker