How to Optimize Leads & Sales from Your Website & Harness the Power of Email with Terry Dean #069

Terry Dean went from delivering pizza to a full-time online business in 1996. Many people know him as one of the first people to demonstrate the power of email, earning $96,250 from a single email to his list in front of a live audience. Over the past 2+ decades he has helped thousands of online entrepreneurs earn more, work less, and enjoy life. If they're trying to negotiate down your rates, they're not clear on your valueOverwhelming proof is the third step to attracting clientsTestimonials and proof early in presentationsSwipe exact language from a testimonial to make a headlineHook the people in earlyA fitness website with an endorsement from Arnold SchwarzeneggerThe first step is the desperate problemStart with the problem, not the solutionMarketing should be based on storiesThe story of how Terry Dean made $96,250 from one emailThe principles of email marketingBeware constipated contentThe importance of asking good questionsThe biggest mistake people make in their pitchRESOURCES:Terry's Golden Glove Cheat Sheet and Accompanying VideosTerry Dean's Blog: https://www.mymarketingcoach.com/blog/Terry Dean's website with an array of free value: https://www.mymarketingcoach.com/ including: Free Guide: "7 Unique Ways To Create Profitable Emails...Even If You're NOT A Writer"Connect with Terry DeanOn LinkedIn: https://www.linkedin.com/in/coachterrydean/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.