How to Optimize Your Marketing Budget Using Just Three Letters: MMM

This story was originally published on HackerNoon at: https://hackernoon.com/how-to-optimize-your-marketing-budget-using-just-three-letters-mmm. Marketing Mix Modeling is a statistical analysis method used in marketing to determine the optimal allocation of resources. Check more stories related to data-science at: https://hackernoon.com/c/data-science. You can also check exclusive content about #data-science, #marketing-analytics, #machine-learning, #marketing, #marketing-budget, #marketing-mix-modeling, #media-mix-modelling, #adstock-and-saturation, and more. This story was written by: @radiokocmoc_l45iej08. Learn more about this writer by checking @radiokocmoc_l45iej08's about page, and for more stories, please visit hackernoon.com. Marketing Mix Modeling is a statistical analysis method used in marketing to determine the optimal allocation of resources. The goal of media mix modelling is to understand the impact of different marketing channels on the overall campaign effectiveness. Join me to discover how to optimise the marketing budget by implementing Robyn MMM.